Curly and wavy hair is beautiful, luscious, and wild. Many curly-haired people can find it challenging to manage if they haven’t figured out the correct routine and products for their hair. Fighting frizz can often be an ongoing battle, and the wrong products can make even gorgeous hair look unkempt. Veronica Diaz has dealt with all the extremes of curly and wavy hair and understands her customers’ pain points. When she founded Illicit Curls, she aimed to provide a unique approach to curly hair products and techniques that minimize frizz, damage, and other curly hair issues.
Illicit Curls is a company that creates products for curly hair made from natural and organic ingredients including,
• Sunflower oil – locks in moisture on the strands and improves elasticity. It is very light and doesn’t weigh the hair down.
• Shea butter – the perfect moisturizer for the scalp and hair strands. It seals the hair locking in moisture.
• Coconut oil – helps to strengthen and soften curls by restoring the protein structure of the hair shaft.
• Jojoba oil – reduces frizz and helps with curl definition. It adds moisture to the hair.
• Argan oil – locks in moisture, making hair shinier and softer by conditioning it.
• Cocoa butter – helps tame stubborn fizz and moisturize without being too heavy on the curls.
On their website, Illicit Curls also highlights a complete list of essential elements in all their products that do wonders for curly hair. Nourishment is crucial for the growth and health of every hair type, and while there is no shortage of hair products available, most of them are a one-size-fits-all type.
Understanding the effects of chemicals on hair, Veronica began researching natural home remedies when she first started her curl journey. Years of straightening her hair using a flat-iron to fit into society’s ideal had damaged her curls, and she wanted them to recuperate. After successfully formulating a curl routine that restored her curls to their luscious glory, Veronica began to develop Illicit Curls, an idea that is now a fast-growing brand that has managed to make noticeable difference in just 3 months of operation.
Selecting the right products for their hair is a challenging task for most people. That is why Illicit Curls simplifies it by providing products that are rich in vitamins, oxidants, and natural botanicals to rejuvenate curls. Keeping a balanced PH on hair is important, which is why having the right products is critical. All Illicit Curls products are made with the purest ingredients and thoroughly tried and tested to ensure the best quality. “We test our products on people ranging from age groups, hair types, and gender. Our goal is to deliver the best combination for curls and curl appeal.”
Besides providing cutting-edge products and techniques for natural curls, Illicit Curls also highlights the beauty of embracing natural hair. Many people who have curly or wavy hair have often altered them to fit into society’s beauty standards. Companies like Illicit Curls are normalizing natural hair and why curly and wavy hair is beautiful. “I created Illicit Curls with one very important mission in mind, for us all to embrace our unique and naturally beautiful curls. Illicit Curls is so much more than a product; we want it to be a platform where others can learn to embrace and care for their curls.”
Through various channels, from social media to their website, Illicit Curls uses its platform to educate people on the importance of embracing their curls, caring for them, and the best products for their hair. The goal is to create a curly hair sanctuary that is a source of valuable information on all things curly and wavy hair. Illicit Curls points out that achieving that beachy luscious curly hair look is easy with the proper technique and products. The brand is known for its sustainable, innovative, and highly effective range of products.