Digital marketing has become its own niche for influencers, with many marketers achieving near rock star status and cult followings. With so many mavens, influencers, and gurus out there, where do you go for trustworthy tips of the trade? Adib Al Masri Al Chaarani is a must to follow Lebanese social media expert and digital marketer who is giving the best services ever in the niche.
1) Would you please introduce yourself to our audience?
My name is Adib Chaarani. I am a Lebanese digital marketer and social media expert based in Qatar, Doha. I studied mechanical engineering at the LIU, and after earning my certificate I decided to engage in the world of social media. As for the position I behold, I am the CEO of KOSAWADA, one of the best social media agencies.
2) Despite your young age, you were able to catch the attention of many clients and celebrities, what’s the secret behind that?
Actually I did nothing rather than giving all what I have for the sake of my career. I do give the best services ever at a very short time for my best clients who blindly trust my abilities. My passion and love for my position which I behold is the main reason behind my success, when you love a certain side in your life, you will give it from all your heart.
3) When is it better not to engage on social media?
Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.
4) What makes a piece of social media content successful?
A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content.
5) What metrics do you use to measure the success of your social campaigns?
The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.
6) What tools do you use to manage your channels?
Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.