Refined urban activewear brand, SELF LOVE CLVB, is taking Australia by storm

Refined urban activewear brand, SELF LOVE CLVB, is taking Australia by storm with its range of stylish, seamless fitness and fashion items.

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Based in Brisbane, Australia, SELF LOVE CLVB was founded by fashion designers Julia Alexander and Idris Alexander to redefine the activewear cross streetwear space and encourage some healthy self-love along the way.

“SELF LOVE CLVB was born from a universal need for multi-faceted activewear. It is for all day, every day and most importantly, for everybody. Our brand is where fitness and fashion merge to create athleisure wear that looks just as good on the street as it does in the studio,” explains co-founder of Brisbane’s famed fitness brand, Julia Alexander.

“When I started SLC, I had a very clear vision: to inspire women to strive for self-love, self-confidence, and self-improvement. We are the only emerging fashion line dedicated to female empowerment, helping you reveal your authentic self, no matter your size, shape, height, age. We exist to support the beauty in you.”

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Live seamlessly

SLC prides itself on being an ethical Australian brand and the only activewear label in Australia to use premium quality fabric imported from Italy. 

“The true secret of luxury lies in the details. We are not about fast fashion. We are about creating timeless pieces and helping you discover your personal style. That’s why we use a textile called Alicante by Carvico, which is made from recycled plastic, to craft our apparel.” 

“We believe it’s important to know what you are wearing and where it comes from. Every item we create and every collection we launch is designed to offer you the best quality activewear at affordable prices,” adds Julia.

The increasing popularity of athleisure wear represents an emerging lifestyle trend, SLC steps into this gap beautifully. The brand’s range of seamless shorts, seamless tights, and urban crop tops retails through its online fashion boutique.

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“Our curated seasonal colours and fitted silhouettes bring a unique sense of style to the activewear cross streetwear space. It’s no wonder SLC’s signature aesthetic appeals to women on the go, because it keeps you looking fresh and fashionable no matter what your day holds,” concludes Julia.


Refined urban activewear brand, SELF LOVE CLVB, is based in Brisbane, Australia, and founded by eCommerce entrepreneurs, Idris Alexander, and Julia Alexander. The brand is redefining the activewear cross streetwear space and empowering women to practice self-love with its range of stylish, seamless fitness and urban fashion items.

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Media Contact
Company Name: SELF LOVE CLVB
Contact Person: Idris & Julia Alexander
Email: Send Email
Country: Australia