While walking down the streets, we are overwhelmed by the aromas emanating from the gastronomic establishments we pass through. Be it the cafes, lounges, or restaurants, we can see people celebrating, and enjoying social activities. Restaurants, in the contemporary era, have far more reaching effects than their social features. This industry is capable of shaping the city, its culture, and the overall economy. Vibrant city streets with restaurants make good neighborhoods. Today, these forms of restaurants have been experimenting with the foods and ambiances of their joints, creating innumerable possibilities for an immersive dining experience. Technology has enabled us to customize the user experience, bringing theme-based establishments into the market.
‘Jack and the Beanstalk’ is a well-known fairytale, originated in Britain. It is a story of Jack, and how he discovers the land of a ‘Giant’ in the sky, that is reached by stalks from magic beans. As Jack moves through the giant’s world, we see how he sees and experiences things in a new manner. Giants are common ‘otherworldly’ creatures of British folklore, believed to be human ancestors. Although a myth, it is exciting to envision how the world, our cities, would look like if we existed with the Giants. This idea is similar to the concept of the worm’s eye view.
The challenge was to design a ‘Giant’ restaurant, based on the story of ‘Jack and the Beanstalk’, where everything is gigantic, compared to the human scale. This challenge was a play on perception. Using the right tools, the scale of elements could be altered with a skew vision and the image they create. The idea was for visitors to experience navigation and eating in a colossal environment, where all sense of privacy and security may feel lost.
The jury for the competition consisted of esteemed designers, professionals, and academicians from around the world. The Lead Juror for the competition was Reutov Dmitry, (Chief Designer, ReutovDesign studio, Russia).
Some of the Best of competition projects are as follows:
Winning Project: The Faba Restaurant
By: Natalia Suchy, Ewelina Palka & Monika Marszoł
Description: The Faba restaurant was created with accommodations for guests of any age. In the project, we paid special attention to the human-nature relationship and its impact on human body. The story of Jack and the Magic Beans was an important aspect, as we felt extremely inspired with the young hero’s climbing over the plant and the way he experienced the space.
Jury Comments: Very nice concept and appropriate for the users- fun and playful. Nice presentation. The modular systems offer good clustering of spaces, although scalar variations could have provided more functional spaces for various programs.
People’s Choice: The Jungle
By: Yoojin Kim & Cathy Dong
Description: ‘The Jungle’ addresses the giants’ kingdom with the play of the scale of a day-to-day object, and thereby creates an intimidating fantasy world. The gigantic qualities of the building and the bridge are intended to draw people in by activating curiosity and evoking just enough intimidation.
Jury Comment: Very convoluted and unresolved building but it results in new interesting places that would be kids appropriate. Complex and ambitious concept and form that could use more developed drawings and representations.
Editor’s Choice: Scaled Up
By: Angy Elderiny & Yara Hesham
Description: An architectural interpretation of a restaurant inspired by Jack and the Beanstalk. The curiosity of exploring a new world, and the reality of not perfectly fitting into it.
Jury Comment: the interiors we interesting and design with children in mind. Well-developed details but not as well-developed overall concept and spaces.
Checkout the other top entries here.
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