Adding one more feather to its cap, SSIPL, the leader in Sports Wear and athleisure in India has launched Sports Station’s Flagship Store in Model Town, Jalandhar. The store covers a carpet area of 4000 sq feet with more than 2500 sq ft of retail area.
With over 80 stores spread over 70 cities pan India, this is a new addition to their growing family. Sports Station specializes in sportswear and athleisure wear from the biggest labels in the business – Nike, Adidas, Skechers, Reebok, Puma, Asics etc which includes a vast range of performance and lifestyle footwear, apparel and accessories.
The target audience includes the middle and upper-class individuals in the 20-35 years group in tier 1 and tier 2 cities.
The customer gets access to the biggest brands under one roof offering him/her an unbeatable shopping experience. It is a one-stop shop for sportswear and athleisure wear and would definitely be of interest to the target group especially those pursuing an active outdoor lifestyle.
SSIPL is an integrated sportswear company serving over 12000 customers daily via 300,000 sq ft of retail space. They are the official partners in India for several leading brands.
Speaking about the development Mr. Aasheesh Mediratta The CEO of SSIPL said, ”We are thrilled to take our story forward with another flagship store of Sports Station, this time in Model Town Jalandhar. Sports and athleisure wear trend has been a strong one, and it’s here to stay and we expect a great response from the sports-loving people of the city. The store offers a huge range of products across apparel and footwear categories and team there is committed to offer the customers a great shopping experience.”
SSIPL is India’s leading integrated sportswear company with over 270 stores in 80 cities across India. They introduced Nike to India as the official licensee in 1995. Their brand portfolio boasts of leading international brands like Nike, Levi’s, Lotto, United Colours of Benetton, and other sports wear brands like Adidas, Puma, Skechers, Asics and more being retailed under their multi-brand concept stores of Sports Station.