Angelina Yacht Charter Croatia recently updated their brand identity as part of the process of rebranding the business to enhance visibility. The move, which includes rebranding the company’s logotype, follows the successful launch of a newly redesigned website, to deliver a combination of functionality and attractiveness and an all-inclusive Croatia sailing charter experience to clients.
“The rebranding of our boats, crew uniforms and complete inventory with the new logotype and contrasting colours is an exciting new period for us and will push a positive shift whilst strengthening the more genial layout and visibility among other sailing charter boats.” – Luka Šangulin, the owner at Angelina Yacht Charter.
Angelina Yacht Croatia worked with design studio, D.Point Creative agency, to create the identity to enhance visibility and make the brand recognisable to a broader charter clientele with a new brand strategy, brand identity refresh, and updated brand identity guidelines.
One of the major aspects of the rebranding process includes the design that consists of a wordmark logo that reads “Angelina Yachtcharter” in front of the shape of a rising sun across a visible curved line of the sea, with the top half of the sun shifted slightly above the letters. The wordmark variation was selected in combination with the image of a pictogram of sail while the colour palette includes a bright orange, a navy blue, black and white, and transparent variations. The refurbished design is a reflection of the company’s goal of combining functionality and attractiveness.
“According to the change typography, we have developed the redesigned logotype based on the previous one by maintaining essential elements in the logotype. Still, at the same time, we are changing the colours and the “first feeling” that the logotype makes. The new logo is designed to be easily recognisable as the Angelina logotype and spontaneously accepted as the new one.” – D.Point Creative agency.
As a leading yacht charter company in Croatia, Angelina Yacht Charter is redefining its visual identity amidst plans to continue its innovations in the yacht charter industry. In addition to simplifying and modernising the Angelina logo, the company also ensured the new website is user-friendly and optimised to rank high on search engines.
The new brand identity will help people to easily detect the business across different channels, including digital platforms as well as physical locations while also promoting a professional image. It will also distinguish our brand from our competition in Marinas and boat anchorage.
The final design is simple enough to enable easy recognition, regardless of the location whether it’s placed at the sail boom or the boat bow in different bases and boating marinas where boats dock or at various anchorage bays. It was a carefully created, easily identifiable modern logo suitable for all uses, giving Angelina Yacht Charter the ability to use it consistently across all virtual or physical platforms. Simple enough to be noticed on the home page of all social media channels or the back of a shirt or hoody worn by crew members.
The relaunch is overdue as the last brand update by Angelina Yacht Charter was done about eight years ago. Consequently, there was a need to revamp and strategise ways of moving the business to new heights. The new branding rolls out across multiple platforms, including the website, social media, print brochures, catalogues, crew uniforms, and boat inventory such as coffee cups, as well as advertising materials, online, and on physical locations of the boats.
For further information about Angelina Yacht Charter and how to leverage their offerings to enjoy the best possible experience on sailboats in Croatia, visit – https://www.angelina.hr/. Angelina Yacht Charter can also be found across social media, including Twitter and Facebook.
About Angelina Yacht Charter
Angelina Yacht Charter is a leading provider of sailboats and yacht charter services to lovers of water activities. Headquartered in Croatia, the company has grown to become one of the most sought-after brands in the industry, helping tourists and travelers to enjoy their time in the country. The company offers a wide range of boats to meet the growing and diverse needs of clients, uniquely combining quality and relative affordability, a feature that stands it out from contemporaries.
Media Contact
Company Name: Angelina Tours Ltd. | Angelina Yacht Charter
Contact Person: Media Relations
Email: Send Email
Country: Croatia
Website: https://www.angelina.hr