Hong Kong – The first AMR5 of ACEMAGICIAN was launched on March 8, 2022, on Kickstarter, priced at $499-728. It’s slightly different from those in the market. Having a built-in budget AMD-4500U chip, it shines with groovy lights and has a standing spaceship look appearance. Someone jokes that it was extremely beautiful outside, yet only a mid-range inside, remarking it was overcharged.
At the time when the AMR5 project was initiated, many said that when it comes to buying a PC or a MINPC, people care most about high-end chips over appearance, especially for men, who always focus on the price-performance ratio, not beauty. So, why this little known ACEMAGICIAN takes the risk to design such a product? Let’s explore ideas of key members in the AMR5 team on ‘What matters most? Beauty outside or inside?’ and learn about the story behind the product.
Product Manager LUAN JIN: “Our story is about self-perception and exploration, innovation and tenacity of beauty. ‘Who am I’ is a philosophical question. I am the Product Manager LUAN JIN, I am a husband and a father. I was at Skyworth Institute and now I am a key member at AEMAGICIAN. But, put all those away, WHO AM I?”
Design Manager LELE: “I am an ID designer and I connect the product appearance with people and make sure the product has its own tone. We want to make a special MINIPC, so its appearance can’t be normal, or big. It was a real headache. We couldn’t use those mainstream versions and models which were already out there. We need a new look of the product, so we had to design and open the mold all by ourselves. Can you believe we had spent USD 80,000 on opening the mold?
R&D Director HAWK YU: “I am the R&D Director. I’ve been in the PC industry for twenty years. I am the technical head of this product. Our product is a true MINIPC traditionally because AMR5 is mini enough for you to put it in your handbag and carry it around. However, from the perspective of modern people and the view of innovation, we are crowdfunding a console for online games only. I had to think about how to arrange the lights and I also put a laptop dedicated fan inside it, so the noise of AMR5 is low enough to ignore.”
Promotion Manager Victor: “I am the Promotion Manager, I’ve been doing online promoting for years. Our AMR5 is a traditional MINIPC, yet we are not looking for a simple, traditional MINIPC. I’ve shown many celebrities our product and plenty of them are interested.”
Operations Manager ELVIS: “I’m in Operations and deal with all sorts of problems every day. Sometimes I am a salesman, sometimes a planner and sometimes a copywriter. I’m good at dealing with problems at the same time. And AMR5 is also good at operating, it can be used for games, offices, entertaining and somewhere with lights. She’s not only gorgeous but also a fine operator.”
On beauty inside and outside
Planning Manager Sophia: “It’s a question of values on inside beauty and outside beauty. Most people believe that outside beauty is very important, as you would notice most of the female stars are glamorous. But in the PC industry, we all prioritize on inside beauty, with our closest attention to chip configuration. In fact, Most people buy PCs over configurated.”
Promotion Manager Victor: “You know, the Europeans are actually more inside interested than appearance interested as the Asians are. The over chasing on appearance is more obvious in the Asian culture. But I believe differences can be a good thing as people looks alike more and more nowadays. It’s some kind of philosophy to be beautiful both inside and outside and not prioritized on one side. Aesthetic is a lesson that deserves serious attention.”
Design Manager LELE: “We believe beauty inside equals the beauty outside, so it is better not to focus on the inside too much, but to choose a chip with great performance and work hard on the appearance. Freedom and beauty are both real heart chasing, that’s why I designed this spaceship alike product.”
Product Manager: “We are making an online-game console, but also a MINIPC. We believe it is equally important both on the beauty inside and outside. Machines are not only about chips. What’s your opinion?
Experiments on innovation and adventure
Product Manager “From the point of view of being more modern and innovative, we are crowdfunding a console only for online games. Our ideas for the product are for it to be just good enough to play games. Playing games is a trend, which do not require an overhigh configuration of functions, as well as shiny lights when playing. So, to ensure a good user experience, I believe an exact fine product for online games will do. And user value also needs to be taken into consideration. We used a laptop dedicated fan, it is quiet, you won’t find it noisy. And AMR5 is easy for installing and disassembling and has a magnetic shell, you will find it pleasing if you are an enthusiast for installing and disassembling.”
Planning Manager Sophia: “I was a reporter and a teacher before. And I’ve been in charge of content operations for nearly 10 years in different industries. It is a good thing to try on different tracks, because, you know, having an invariable life is kind of awful. This product is a risky and innovative device. It has a beautiful look and a nice chip, really shiny. You can use it for games and work with little noise and it is easy to be dismantled. so the cost to design it is quite high.”
R&D Director HAWK YU: “Put aside all those outside beauty talking of AMR5, which means to exaggeratedly make it an artistic PC that can be an ornament. Where actually, we had made it quite different with many small innovations. I put a laptop-only fan in this MINIPC, so it has a very nice layout inside and can be a fine decoration to the surroundings as an ambient light…”.
Promotion Manager Victor: “I’ve studied abroad and worked in China Mainland and have been to many other countries. Only innovation makes life vivid. It is rather pleasing to make an online-game only console. And those in the market lack the three modes AMR5 has. It is kind of cool that AMR5 can change channels like when you’re watching a show.”
These are the voices of the AMR5 team in ACEMAGICIAN about “who am I?”, about “what is AMR5?”, about “what is outside beauty and inside beauty?”, and about the “persistence to achieve both of them”. Do you like this story about their initial inspiration? Would you like such an AMR5?
Media Contact
Company Name: HONGKONG EXCELLENCE YITONG TECHNOLOGY CO., LIMITED
Contact Person: Sophia Wei
Email: Send Email
Address:Room 1502, Yishi commercial center, 253-261 Hennessy Road
City: Wanchai
Country: HongKong
Website: www.acemagicians.com