The Xiamen Municipal Bureau of Culture and Tourism launched marketing campaigns to foreigners in China from December 2021 to the Chinese Spring Festival in 2022, and the “Sound of Xiamen” social media relay event officially kicked off!
The “Sound of Xiamen” social media relay event is sponsored by the Xiamen Municipal Bureau of Culture and Tourism, a brand-new precision marketing campaign for international friends in China.
With the major theme of the event being “The Sound of Xiamen”, the event revolves around five thematic sections: The Sound of Tea, The Sound of Egret, The Sound of Sea, The Sound of Piano and The Sound of Xiamen. This event is open to all foreign students, overseas Chinese people, foreign people from cross-country institutions, associations, and enterprises, as well as their family members who live in China.
Foreign friends are deeply drawn to Xiamen. they create original works related to the theme, share their own Xiamen experience, freely sing Xiamen related songs, or spread and relay Xiamen cultural tourism information to more international and domestic friends via WeChat Moments, QQ, LinkedIn, Facebook, TWITTER, and other social media.
At the beginning of Xiamen’s efforts to the BRICS PartNir Innovation Center, the Xiamen Municipal Bureau of Culture and Tourism focused on the delivery by foreign friends from the BRIC countries in China for this event. Ranging from African drumming works to Russian female singers delivering Xiamen songs to the distinctive performances of Indian students studying in China, the charm of the BRICS is everywhere.
As of the publication date, the event had been advertised to over 10,000 foreigners in China for precise promotion, and over 1,000 foreigners in China had been mobilized to participate in the social media relay. This campaign has reached foreign friends in China from various walks of life, as well as their overseas relatives and friends, the total number of people over 200,000.
It is reported that “The Sound of Xiamen” social media relay event is an event in the “Welcome foreigners in China to Xiamen” publicity series promoted by the Xiamen Municipal Bureau of Culture and Tourism.
The Xiamen Municipal Bureau of Culture and Tourism is concerned about the closed-loop effect of international marketing. It not only promotes itself to international friends abroad, but it also has a keen insight into the trend of international tourism after the epidemic, and it comprehensively establishes a precise and accurate target for international people stationed in China. With limited funds, the publicity system closes the loop of the overseas marketing system and promotes tourists who are more likely to come and have more word-of-mouth effects. This forms a unique international marketing system for Xiamen cultural tourism, transforming Xiamen into a true “Gate of the Building.”
In accordance with the publicity and promotion work arrangement of “Xiamen Four Seasons Life Tour,” the Xiamen Municipal Bureau of Culture and Tourism will carry out the publicity and promotion activities of “Welcome Foreigners in China to Xiamen” in 2021 and will increase Xiamen’s popularity through a combination of online and offline promotion. The growing influence of foreigners in China has prompted more international friends to visit Xiamen. At the same time, it has affected the overseas market through the bridge role of foreigners in China, laying a good foundation for the recovery of the inbound tourism market after the epidemic. This event will also include the Xiamen tourism promotion celebration, Xiamen experience activities for foreigners in China, and the formation of the “Xiamen Tourism Promotion International Volunteer Fashion Alliance” in the later stages:
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Media Contact
Company Name: Xiamen Municipal Bureau of Culture and Tourism
Contact Person: John Su
Email: Send Email
Phone: 010-65031161
City: Xiamen
State: FuJian
Country: China
Website: www.visitxm.com