Amid these challenging times, people thirst for hope in what seems like a drought of motivation. Accordingly, artists like Willie J have used their music and platform to spread inspiration to those who need it most amidst these trying times. He now looks to create a hope revolution across the music industry through his company, Pure Mission Entertainment, and more.
Willie J is based in Belleville, Illinois and travels to Los Angeles, California, quite frequently. His company, Pure Mission Entertainment, works with various artists, bands, songwriters, producers, and other affiliates to develop music and content that speak life to others. The company’s slogan is “creating hope through arts and entertainment,” and Pure Mission has been living up to that ideal as of late.
The artist and entrepreneur grew up in East Saint Louis and Washington early on in his life. Though his environment wasn’t ideal, he found ways to thrive amid the chaos. Music was one of his escapes and would later become his ladder to significance and influence. Willie would start his music business and skyrocket to success in less than three years. Soon, he would be brushing shoulders with artists and personalities like Beyoncé, Floyd Mayweather, Gucci Mane, Terrence Howard, and many others.
One of the artist’s most successful projects was an EP entitled Sunshine with the Rain Volume 1, which launched in February of 2021 and has since then gathered over 3.5 million streams on Soundcloud. On Instagram, the EP’s trailer would gain over 1.3 million views and contribute to getting the EP album airtime of one of New York Times Square Billboards for 24 hours.
Already, Willie J’s COVID-19 anthem “In the Morning” has hit over 8.1 million SoundCloud streams. “We Love Your Puerto Rico featuring Various Artists (A Hurricane Maria Dedication)” has hit number 2 on the European Top 200 Indie Music Charts as well as 3 million SoundCloud streams.
Over the years in the music world, Willie J has won multiple awards and recognitions for his contribution to the industry. He appeared on Yahoo! a total of three times in February. Two of those features included a spot on the Yahoo! Top 10 Influential African Americans in 2021 and Yahoo! Top 10 Entrepreneurs in 2021. He would also place number one on the Top Instagram account holders of 2021. Willie also appeared on the Top 20 Musicians in 2021 alongside other influential artists like Rod Wave, Demi Lovato, Justin Bieber, and many others. Pure Mission Entertainment grabbed both number 1 spots in The NY Weekly’s and The US Reporter’s Top 10 Fastest Growing Companies lists in 2021. Willie J and his company were also featured in Forbes People and Forbes Magazine NYC Edition.
He would also get featured on This is 50 and US Reporter. Other publications that have featured the music executive and artist include XXL, ABC30, KCTV5, NBC, CBS, Chicago Journal’s Top 10 CEOs, LA Wire, New York Wire, Who’s Who In American Literature, Modern Drummer, Front covers of Stardom 101, and Music Nation.
Currently, Willie J is also penning a self-help title, which he plans to launch in the first quarter of 2022. Also in the funnel is another EP drop that promises a new set of top-tier tracks that looks to take the industry by storm once more. Working alongside the artists are production professions who have helped icons like Future, Chris Brown, Beyoncé, and other artists create massive hits.
Pure Mission Entertainment has also become a channel to raise awareness and give back to charities that it believes in. All in all, Willie J hopes that his influence will positively impact other people’s lives.