Fashion and retail’s interest in digital fashion and the metaverse has swelled this year as virtual worlds became more mainstream, heightened by the pandemic.
Okamoto is no exception. The largest manufacturer of rubber latex products in Japan with a history of nearly 90 years is announcing on his official website that it will join the NFT game, suggesting the probability of diving into the metaverse.
Blockchain technology, which records the unique signature and ownership of NFTs, presented a great opportunity for brands and unlocked boundless potential to connect with its members.
Okamoto plans to build the utility of its NFTs to offer perks for its community over time and fill in the missing piece of the metaverse — love and romance. Okamoto said the launch is a big step that accelerates Okamoto’s digital transformation, enabling it to serve people at the intersection of life, creativity, love and culture.
Each NFT will also bring benefits to its owner, but these benefits have not been announced. This grants access to members-only benefits and witnesses the metaverse romance.
Okamoto firmly believes that NFTs will be pervasive throughout culture in the near to long-term future. Okamoto hopes to build the brand’s community awareness through this NFT launching.
Media Contact
Company Name: Okamoto Industries, Inc.
Contact Person: Okamoto NFT Team
Email: Send Email
State: Tokyo
Country: Japan
Website: https://okamotoinc.com/