Outdoor power continues to top selling item
In recent years, the outdoor power market is getting hotter and hotter, and outdoor power products are constantly being iterated and updated. With the iteration of battery technology and inverter technology, the scope of application of outdoor power supply has greatly expanded. Portable energy storage products can be used in various outdoor scenarios such as camping, fishing, cycling, RV travel, outdoor sports, etc. They can provide green power for various devices such as cell phones, computers, drones, photographic equipment, lighting, etc. Outdoor power supply is mature in the international market, portable energy storage products can quickly penetrate, the domestic outdoor market is developing rapidly, and the market potential is huge. According to relevant reports, the number of people involved in outdoor activities in the United States accounts for almost half of the total U.S. population, and the number of people involved in outdoor activities in China has grown rapidly in recent years, and now exceeds 400 million. The newly introduced 14th Five-Year Plan emphasizes the vigorous development of clean energy, which undoubtedly pushes outdoor power to the fast track of development, and under the tilt of policy, the future outdoor power industry chain will have more room for exploration.
Outdoor power becomes a necessary product for sophisticated camping
Rising industry scale
With global climate change, social and economic development, energy structure changes, the popularity of outdoor life close to nature, and the increasing popularity of smart electronic products, people’s demand for portable green power continues to increase. The portable energy storage products are based on the portable power needs of outdoor travel, emergency disaster preparedness and other scenarios. Compared with traditional power consumption methods such as fuel generators, mobile energy storage power plants are safe, environmentally friendly, convenient, quiet, cost-effective, which can output both AC and DC power and be widely adaptable, so they are emerging products that meet market demand.
Outdoor power versus traditional power usage such as oil-fired machines
At present, the global outdoor mobile power industry is in a period of rapid rise, if the Jackery, the representative of the first generation of brands, as the outdoor power category to create a brand, the establish the outdoor power 1.0 era, then the representative of the Eugenics brand create the outdoor power 2.0 era.Jackery, as one of the first brands in the outdoor power category, sensed the business opportunities in the outdoor power industry and instantly occupied the blank market for outdoor power;With the continuous development of technological innovation and market consumption, the scale of the industry continues to increase. Soon, the 2.0 era brands represented by EcoFlow will gradually win a place in the industry by strengthening product technology research and development, brand appearance design and effective brand promotion, especially In terms of fast charging technology, it has been significantly improved compared with the first generation products in the industry!
Outdoor power category product function evolution
Due to the high profit margin and broad market space of portable energy storage products, the number of market participants and industry scale have shown a rapid growth trend, constantly attracting digital peripheral enterprises and competitive well-known technology brand enterprises. Research and develop outdoor power industry!
Portable energy storage industry standard setter: Jackery
The leader in technology iteration in the portable energy storage industry: EcoFlow
The New Competing Brands Rebound
The rise of the outdoor power category, also to promote the entire portable energy storage industry R & D technology and the application of new materials and new technologies continue to breakthroughs, outdoor power products continue to iterate and update, the brands continue to refresh industry records. With the popularity of a variety of fast-charging technology and research and development progress, outdoor mobile power storage is getting larger and larger, but the charging time is getting shorter and shorter, the frequency of consumer use and purchase is bound to be higher and higher. The market sales of the first generation of outdoor mobile power more like a large charging battery in the early years, the product’s biggest pain point is the charging time is too long, the design is too industrial , the later products provide a more simple appearance design, and in the charging time and other aspects of the technology to improve, along with the growing maturity of the development of the category technology,new technologies and new brands are emerging.
The new main competitor in the portable energy storage industry: TRAVOR
According to the industry inertia of collecting global intentional customer opinions before the official sale of 3C digital brands, the author searched on Kickstarter, Indiegogo, Makuake, Campfire and other world-renowned crowdfunding platforms and found: the new generation outdoor outdoor represented by TRAVOR and zendure Power supply brands, market application technology research and development performance is very active, among which, in terms of charging time, power inverter technology, power supply methods, etc., technology research and development is evolving rapidly in an iterative manner, such as the traveler who is doing pre-testing on Kickstarter and Campfire Outdoor power supply, launched Kickstarter to complete the goal in less than 72 hours, and at the same time triggered the first invitation of Indiegogo, Campfire and other platforms and the global technology media rushed to report. Fast charging speed (80% charging in 45 minutes, full charging in 70 minutes), and 3 times the inverter technology, and according to the publicity data reviewed by Indiegogo, Campfire and other platforms, its charging speed is currently the world’s first! Refreshed industry cognition.
Traveler’s outdoor power supply on kickstarter 72 hours to get global media coverage
Although TRAVOR, known as the dark horse of the industry, has not yet appeared, it can be seen on major online community platforms around the world. In addition to the out-of-box listings of celebrities on major social media platforms, there are also reports from major professional media. TRAVOR has already emerged in the industry before it is officially sold. Perhaps it is related to its positioning as a frontier explorer of energy technology and artistic aesthetics. Its innovations that distinguish it from other outdoor power supply brands also include its unique characteristics. Appearance design, TRAVOR subverts the traditional concept of outdoor aesthetics, and seizes the trend vane with its highly creative product design! Coupled with the core technology focusing on user experience and the new process application of safer and more environmentally friendly materials, it is expected that TRAVOR will stand out in the 3.0 era of outdoor power supply.
TRAVOR crowdfunding in kickstart platform successfully completed the goal
Industry is booming
The strong product advantages make TRAVOR quickly explode in the circle as a dark horse. As a rising star in the field of outdoor mobile power, it has emerged in many competitions with differentiated brand positioning and iterative core technologies. It is an exciting thing for the entire outdoor mobile power industry. The market response reflects the market demand and implies the booming opportunities of the entire industry. Development is now gradually turning to balanced development. There are big brands in the upstream with the blessing of capital, the midstream will gather more brands with segmented marketing, and there will be more related industry brands such as mobile phone charging treasures in the downstream. A new market competition and qualifying competition is starting silently! Like most category competitions, when the competition shifts from supply-demand balance competition to core technology competition, from product competition to brand competition, the brand competition pattern in the outdoor mobile power industry is bound to be full of many variables. Zhenghao, who was the first to eat the crab of technological innovation, or Traveler Technology, which has recently exploded with its iterative technological advantages, is a new track full of challenges. The rules of the track are gradually being replaced by new technologies, new processes, Rewritten by new ideas, outdoor power supply brands are gradually affecting the world.
Photo credit: TRAVOR is being invited to review the preview at Campfire
TRAVOR brand website: https://cn.travorenergy.com/products/yesmeta-pro
TRAVOR Japanese crowdfunding platform campfire website: https://comingsoon.higizmos.com/travor-jp
TRAVOR US crowdfunding platform kickstarter website: https://www.kickstarter.com/projects/travor/setting-a-new-record-for-speed-the-worlds-fastest-charging?ref=dhwyoy&token=3869007e
Techadvisor media reports: https://www.techadvisor.com/promotion/?prx_ro=s&prx_t=dVoHAAAAAA6vIPA
wccftech media reports: https://wccftech.com/sponsored-content/?prx_t=fVoHAAAAAAu10QA&prx_ro=s
Company Name: Shenzhen Traveler Technology Co., Ltd.
Contact Person: Allen
Email: Send Email
Address:Building A5, Shangrong Science and Technology Park, Baolong Avenue, Longgang District