Bulgari Flagship Store Grandly Opens Celebrating Love Together with “Hey Box” on May 20

Opening on Tmall Luxury Pavilion on April 18, 2022, the “Bulgari Flagship Store” will celebrate the upcoming lovers’ day, May 20, together with “Hey Box”. Ahead of this romantic day, Bulgari gives couples the precious opportunity to express love to each other with its exquisite gifts that embody the 137 years of Italian heritage and superb craftsmanship of the Maison. Through its first cooperation with Tmall’s new product operation center “Hey Box”, the “Bulgari Flagship Store”, a high-end luxury platform from LVMH, is dedicated to creating more communication scenarios together with online customers and exploring the possibility of digital upgrading online.


“Bulgari Flagship Store” Grandly Opens

On the Tmall Luxury Pavilion, the “Bulgari Flagship Store” will celebrate a genuine Italian style with joyful radiance. Unlike conventional online flagship stores, the newly opened “Bulgari Flagship Store” adopts the concept of innovative flagship store for the first time. With the unique fusion of a minimalist user interface design and Bulgari’s distinctive artistic style, the flagship store delivers an immersive shopping experience and demonstrates the Italian excellence and superb craftsmanship that have been inherited by the Maison since 1884. Customers not only can enjoy the same shopping experience and premium services as brick-and-mortar boutiques on the “Bulgari Flagship Store”, but are also offered the opportunity to learn about the long-standing ties between the Maison and Rome, the Eternal City, as well as wonderful brand stories.


“Bulgari Flagship Store” Celebrates Love Together with “Hey Box” on May 20

In celebration of the romantic day of May 20, “Bulgari Flagship Store” presents the BVLGARI BVLGARI bracelet, a fusion of the Roman art and contemporary elegance, with its classic dual logos and circular patterns evoking feelings of romance and love. Once selecting this bracelet on the flagship store, couples are invited to engrave their words of love on the bracelet through customization services.



Bulgari also introduces the pink Bulgari Serpenti Forever crossbody bag, a companion of love for girls, in collaboration with “Hey Box”. Its serpentine chain and leather strap are inspired by the Serpenti jewels in the 1960s; the elegant calf leather pairs with the iconic snakehead closure, accompanying her with love and tenderness.


Bulgari Serpenti Forever Crossbody Bag

For men in love, the flagship store also prepares the black Bulgari Serpenti Forever small crossbody bag in matt black calf leather featuring a captivating snakehead closure in dark ruthenium-plated brass, a reinterpretation of the iconic serpent motif, and a decorative chain enamelled in matt black to make a statement for boldness and simplicity, as well as the romance of the lovers’ day. This collaboration leverages the new product marketing capacity and fashionmonger management experience of Hey Box to offer a new shopping experience to customers.


Bulgari Serpenti Forever Crossbody Bag

Ahead of the romantic day for lovers, “Bulgari Flagship Store” has become a lovely channel for couples to express love.  Its opening represents an iconic attempt in the brand’s digital operation. Bulgari is committed to omni-channel operation, injecting new ideas into the traditional luxury retail sector to cope with changes in consumption trends and lifestyles. Leveraging the expertise of Alibaba and its Tmall Luxury Pavilion and Hey Box, the Maison has expanded its influence and reshaped the luxury goods shopping experience. Customers could access the online store via Taobao and Tmall apps to choose their favorite products, enjoying the same presale, sales and aftersales services as those provided by Tmall Luxury Pavilion. Bulgari and Tmall Luxury Pavilion will also upgrade and develop more features and explore more possibilities of luxury goods sale based on user feedback.


“Bulgari Flagship Store” Celebrates Love Together with “Hey Box” on May 20

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