WPP Group PLC (WPP) has made an initial public offering of WVW, its best-known subsidiary, and plans to list on the stock market. WPP WPP, now 12 years old, is a British multinational communications, advertising, public relations, technology and business holding company. Headquartered in London, UK.
By 2021, it will be among the top three in the world. WPP group owns a number of companies including advertising, public relations, media and market research networks such as AKQA, BCW, Essence Global and others. WPP is the main listed company on the London Stock Exchange and a member of the FTSE 100 index. It is second listed on the New York Stock Exchange. As of the signing date of the prospectus, Roberto Quata is the executive Director of WPP Group, holds 99.88% of the shares of WVW, controls 64.60% of the voting rights of WVW through WPP, he is the actual controller of the company.
WPP’s revenue showed a rapid growth trend in 2018 and 2019, completely unaffected by the pandemic and still growing in 2020. In its most recent report for 2021, WPP reported revenue growth of 208 per cent year on year and a profit of $10m. WVW is WPP’s most famous subsidiary. In order to assist e-commerce for the purpose, we provide merchants with platform brand promotion, brand marketing, commodity promotion, to help merchants increase product sales. It is one of the “big Four” institutions along with Publicis, the Interpublic Group of Companies and Omnicom. According to WVW, the brand marketing project has faced fierce competition from similar products in the market in the past two years, and many illegal enterprises fake WVW products to defraud consumers of trust and money. In this regard, the company needs to cooperate with the technical development and publicity department to upgrade the product, in order to achieve a higher safety product design, and at the same time, increase the publicity to the public awareness of prevention, support genuine products. A large investment of money and personnel is expected.
About WPP:
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities. For more information, visit www.wpp.com.
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