Plettenberg Bay, South Africa – April 25, 2022 – It is with great enthusiasm that Martin Korver, entrepreneur and Founder of Greenmouse Africa, announces that he is the subject of a new interview. The interview, which was conducted by freelance journalist Stefan Junge on behalf of an online periodical aimed at entrepreneurs and businesspeople, was published on April 12, 2022.
Early in the piece, Martin is asked how the idea for Greenmouse Africa originated. “I got a call from an old friend in Holland that had knowledge of the Greenmouse business in the Netherlands, and is a match maker of note. The Greenmouse business already had some success with this type of business. It’s something that had not been explored much here in Southern Africa, so that meant it was something that had the potential to become successful—and quickly, too,” he reflects, adding, “There are so many cell phone accessories available, but none are as sustainable as what we have created. We are providing something everyone needs but in a more sustainable way.”
Further along in the interview, Martin Korver responds to a question about a current trend that excites him, answering, “People are becoming more aware that we need to be sustainable and buy things that are more environmentally friendly. It is a very important aspect of what we, as a species, are doing right now and it’s important for the sake of all of our children. The younger generation has learned so much more about the environment and our impact on it than we did as children. They are more mindful and cautious about what they are leaving behind. It’s exciting to see and to be a part of.”
Anyone curious to read the full text of the interview will find it located here. Anyone interested to learn more about Martin Korver is encouraged to visit his professional blog, from which he communicates his ideas and experiences to the world.
About Martin Korver:
Martin Korver was born and raised in Holland. Upon graduating high school, he joined that country’s special forces and spent several years in the service. When he completed his tour of duty, Martin enrolled in Hotelschool, The Hague, one of the top Business Management schools in the world.
In his first foray into the world of private business, Martin Korver joined an American company based out of Amsterdam that was building a network to enable payments over cellular phones. Ever the observant and savvy businessman, Martin found a creative way to address this void in that rapidly growing marketplace, then proceeded to start his own consulting firm to better counsel and work with the company. After a few years of success, he sold the company and moved to South Africa.
Since the mid-2000s, Martin Korver has founded several companies in a wide range of industries, from manufacturing to investment to hospitality. He established his latest venture, Greenmouse Africa, in October 2020, during the height of the COVID-19 pandemic lockdown with the idea of bringing recyclable and sustainable ‘must-have’ phone accessories into Africa. Since then, he and his business have been approached multiple times by companies both large and small interested in ‘going green’ and learning from their business model. Martin Korver’s stated mission is to provide green alternatives throughout the continent of Africa and share his wealth of knowledge and experiences with others.