Athleisure Industry Overview
The global athleisure market size was valued at USD 306.62 billion in 2021 and is expected to reach USD 662.56 billion by 2030, expanding at a CAGR of 8.9% over the forecast period. The increased passion for sports and outdoor recreational activities among the country’s young population is predicted to fuel the demand for athleisure gear over the forecast period. One of the primary aspects driving this trend is a rise in consumer fitness and health consciousness, which is generating the demand for comfortable and fashionable clothes.
The COVID-19 pandemic has drastically altered the yoga landscape around the world. Yoga studios, gyms, health clubs, and other locations where in-person group yoga lessons were held were shut down or temporarily closed on a global scale as a result of the lockdown measures. Yoga teachers, on the other hand, developed a way to keep teaching their sessions by making an almost instantaneous switch to teaching online.
Gather more insights about the market drivers, restrains and growth of the Global Athleisure market
Furthermore, several businesses concentrate on specific activewear product categories and prioritize good customer satisfaction. Several businesses also offer tailored gear that is best suited to different types of customers and professional advice to help customers choose the proper things. Sustainability, a long-standing fashion trend, has made its way into the athleisure sector. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials, according to Forbes, and many firms are attempting to bridge the gap between fashion and innovative-functional designs.
Gap, which owns both Old Navy and Athleta, is far from the only shop reaping the benefits of athleisure, which is more properly described as a category of clothes that can be worn for both sweaty activities and casual wear. Knowing that during the coronavirus pandemic, customers were drawn to loungewear like leggings, pajama sets, and other comforting alternatives. For instance, the Old Navy store reshuffled its store layout to accommodate the trend, placing those items right at the door. It also bought more fleece hoodies, stretchy bottoms, and other items to ensure that it had enough inventory before the holiday rush.
Everyone from The North Face to Levi’s to Louis Vuitton is fighting for a piece of the market, releasing new goods with stretchy fabric that can be worn on a run or to the supermarket. Kohl’s will unveil its own activewear brand, FLX, in early 2021, while Target debuted All in Motion, a new workout label, earlier in 2020. People between the ages of 16 and 30 are the most active athleisure wearers; they dress younger and feel younger. Because fitness is becoming more essential, a slightly older age group is still wearing athleisure. They want to buy either sporty or athleisure clothing. It has become more of a fashion statement, particularly for ladies. The women’s athleisure area has witnessed the most rapid rise.
Athleisure Market Segmentation
Based on the Type Insights, the market is segmented into Mass, and Premium.
- Mass athleisure dominated the market with a share of over 60.0% in 2021. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are today considered work-appropriate.
- COVID-19 lockdowns have also resulted in an increase in first-time e-commerce shoppers: 14% of U.S. customers and 17% of Chinese consumers purchased apparel online for the first time as a result of the pandemic.
Based on the Product Insights, the market is segmented into Yoga Apparels, Shirts, Leggings, Shorts, and Other.
- The shirts segment held the largest revenue share of over 30.0% in 2021. The yoga apparel segment held the second-largest revenue share in 2021 and is expected to witness the fastest growth over the forecast period.
- Leggings also form an essential component of athleisure wear, since they are multi-purpose and can be easily worn as activewear as well as casual wear. Over the forecast period, leggings are projected to register a CAGR of 8.6% over the forecast period.
Based on the End-user Insights, the market is segmented into Men, Women, and Children.
- The women segment held the largest revenue share of over 40.0% in 2021. An increasing number of women taking membership in sports activities and growing participation in fitness clubs are contributing to the growth of the market.
- According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year. Moreover, close to 70% of the total women population in the country participates in sports at least once a year.
Based on the Distribution Channel Insights, the market is segmented into Online, and Offline.
- The offline segment dominated the market and held a revenue share of over 60.0% in 2021.
- The online segment is projected to expand at the highest CAGR from 2022 to 2030.
Based on the Athleisure Regional Insights, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
- In 2021, North America held the largest revenue share of over 30.0%. As a result of the coronavirus pandemic in the United States, more people are working from home than ever before.
- According to the National Council of Textile Organizations (NCTO), the U.S. textile and apparel market size was valued at USD 64.4 billion when measured by the value of industry shipments in 2020, meanwhile, U.S. exports of fiber, textiles, and apparel were USD 25.4 billion in 2020.
Browse through Grand View Research’s Clothing, Footwear & Accessories Industry Research Reports.
- Yoga Mat Market – The global yoga mat market size was valued at USD 11.67 billion in 2018 and is projected to expand at a CAGR of 5.8% from 2019 to 2025. Growing popularity of yoga, especially in developed countries including U.S., Canada, and U.K., is expected to be the key factor driving the market.
- Maternity Wear Market – The global maternity wear market size was valued at USD 18.3 billion in 2018 and is anticipated to expand at a CAGR of 4.3% from 2019 to 2025. The market growth is attributed to increasing focus on pregnancy fashion and growing pregnant working women population in developing and emerging countries.
Market Share Insights:
- August 2021: Nike Inc. paired up with Serena Williams to unveil a “collection of women’s athleisure wear and accessories, created by a group of 10 up-and-coming designers known as the Serena Williams Design Crew.
- February 2021: Puma SE launched five new lines of running products including Liberate, Velocity, Deviate, Deviate Elite, and Eternity. The Deviate features two layers of lightweight NITRO combined with the carbon fiber nanoplate.
Key Companies Profile:
The market is competitive in nature owing to the presence of a high concentration of international players in the market. For instance, Athleta, a Gap-owned women’s workout clothing brand, reported a 35% growth in net sales in the third quarter of 2020, while sales in the Gap-owned Old Navy’s activewear category increased by 55%.
Some prominent players in the global athleisure market include
- Hanes Brands, Inc.
- Adidas AG
- Under Armour, Inc.
- EILEEN FISHER
- Patagonia, Inc.
- Wear Pact, LLC
- Lululemon Athletica
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