“Creativity and innovation are essential ingredients for audiovisual works, since they help to connect artists with the public,” said Reinier Charón Morales, CEO of El Templo Producciones, a Cuban audiovisual production company that has managed to transcend places like New York and Mexico.
Beyond creating a video, Reinier rescues the details that make each audiovisual connect with the audience. “I started rapping, then I was a DJ, which led me to meet many people from the artistic world. Some time later, I discovered my interest in audiovisual creation and decided to focus on it. I managed to work with the music and the art of the videos, that fills me because they are my two great passions”, he said.
Throughout his career he has participated as general director and director of photography with artists like Lester Brayzan, El Piscis, D’William, Elaine Hernández, Golpe Seko, Cubacaribe, La conga los Oyos, Sepeteto Santiaguero and Waldo Mendoza.
Mexico couldn’t be missing from his list, because the video for the song “Borracho” by Lester Brayazan was made by Reinier. “It was the opportunity to show the world the high cultural level that this country has, because the music has broken barriers. In this work we seek to highlight the fusion of Mexican music. In Cuba there’s a great influence through mariachi and serenades, which is why I think it is very important that artists see an opportunity in Mexican music. And I feel more fortunate to be able to carry that banner through my creative work in audiovisuals”, he said.
Among his achievements to date, the documentary “This is our Changüí” stands out. It was awarded at the Music Awards Festival in New York; the video clip of the song “Ya no Hablamos”, by the group Real Familia, won the popularity award at the Moviendo Festival from Guantánamo; in addition to various nominations and recognitions at the Lucas awards, from Cuba. His audiovisual work for Cubacaribe, a company that works with contemporary music dancers, with whom he has been working since 2017, also stands out. “Right now we are making a documentary called ‘Mounth of the shark’ with this company,” he said.
Currently, Reinier is CEO of El Templo Producciones, a Cuban audiovisual production company that has allowed him to expand the culture, talents, music and creativity of his native country throughout the world. He doesn’t rule out the possibility of creating a work on Mexico, because as he mentions, “It would be an honor to be able to rescue the culture and religion that they have. I would also love to make a documentary about the life of personalities like Jose José and Juan Gabriel, because my work is devoted precisely to music and I am sure that I could connect with people through a project like this”, he said.
“One of the most important things that we human beings have is to be able to bring our talent to more people, everything is in concentrating and finding what we love so much so that we can enjoy each step on our way. I still have a lot to learn, so we continue to prepare ourselves every day”, Reinier concluded.
Reinier Charon Morales was born on November 1, 1983, in Santiago de Cuba, Cuba. He was a DJ and member of the rap group Golpe Seko who won a Cuba Disco award, among other achievements. He is currently an audiovisual producer and a member of the ICAIC Audiovisual Creator Registry (RECAC). He has made more than 300 video clips, many as general director, others as director of photography and others as editor.