NOVITA DIAMONDS is pleased to announce the launch of its flagship showroom in Singapore. Singapore has always been the ideal location for NOVITA DIAMONDS’ ambition of entering the Asian market due to the ideal and unique combination of factors found nowhere else in Asia.
NOVITA DIAMONDS is the global leader in bringing lab grown diamonds to customers everywhere with unmatched value and choice. NOVITA DIAMONDS, by choosing to offer lab-created diamonds exclusively, connected with a growing segment of young consumers who are not willing to compromise on sustainability and ethicality in their purchasing choices. Most mined diamonds, commonly known as ‘Blood Diamonds’, originate from conflict regions like Congo and Sierra Leone. Their mining has been proven to substantially harm the environment and result in the numerous deaths and untold suffering of victims, often children, through forced mining.
NOVITA DIAMONDS, led by strong technical leadership and, most importantly, an unwavering focus on customer satisfaction and fulfilment, was able to disrupt the ageing mined diamond industry by tapping into the unmet demand for a compelling alternative to mined diamonds. By providing an increasingly aware customer base with a chemically and physically identical replacement to mined diamond that is both sustainable and ethically sourced, while also being up to 75% cheaper, propelled NOVITA DIAMONDS from a small start-up to rapidly becoming Australia’s largest diamond retailer.
Equipped with the invaluable start-up experience, NOVITA DIAMONDS quickly established its global presence and, as a result, became the largest diamond retailer in the world by opening its showrooms at key locations around the globe. After disrupting the UK’s prestigious and storied diamond and jewellery scene through its London, and, later, Manchester showrooms, NOVITA DIAMONDS anchored itself in the heart of Europe with its showroom in Germany. With its European presence firmly established, NOVITA DIAMONDS has now fully committed to staking a presence in the lucrative Asian market through the much-awaited launch of its Singapore base.
The Asian market provides NOVITA DIAMONDS with the opportunity to introduce the concept of affordable, authentic, lab grown diamonds in Singapore that do not sacrifice ethics and sustainability to diverse but perceptive clienteles. Singapore is an undisputed financial and cultural hub of Asia. Ideally situated between Oceania and Asia, Singapore attracts an incredible number of visitors and businesses seeking to do business in Asia. With its strong commitment to law and stability, helped along by a culture that embraces progress, Singapore was able to transform itself from a small island nation to a powerhouse of innovation and global trade. These factors made Singapore the ideal choice for NOVITA DIAMONDS’ first Asian branch and the perfect springboard to the rest of the lucrative Asian market where mined diamonds traditionally have a stronghold.