The new report by Expert Market Research titled, ‘Global Media Monitoring Tools Market Report and Forecast 2022-2027’, gives an in-depth analysis of the global media monitoring tools market, assessing the market based on its segments like components, enterprise sizes, industries, and regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators and analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2017-2027)
- Historical Market Size (2021): USD 2.99 Billion
- Forecast CAGR (2022-2027): 13.50%
- Forecast Market Size (2027): USD 6.39 Billion
The global media monitoring tools market is being driven by the growing adoption of digital devices across industries and the growing penetration of internet facilities. This can be attributed to the ease of usage and the enhanced productivity offered by digital solutions. These tools help organisations to track their brand image, while also monitoring their competition. It also allows them to streamline all business-related information and news at one platform, thus, helping in saving time, and enhancing operational productivity with reduced costs. The market can also be fuelled by the growing adoption of remote health monitoring facilities and the expanding investments in the healthcare business.
Industry Definition and Major Segments
Media monitoring tools are the mechanisms that aid in the process of tracking and monitoring essential business-oriented information across media platforms. Public relations departments utilise these tools to keep abreast of information pertaining to their clients. It is also essential in tracking brand mentions, as well as, analysing media coverage.
The media monitoring tools market, on the basis of component, can be distributed into:
Based on enterprise size, the industry can be segregated into:
- Large Enterprises
On the basis of industry, the market can be categorised into:
- IT and Telecom
- Retail and E-commerce
- Media and Entertainment
The regional markets for media monitoring tools include:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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The global media monitoring tools industry is being driven by the rising adoption of social media outlets, across industries, such as retail and e-commerce and BFSI industries. This can be associated with the growing consumer preference for social media sites. In this regard, media monitoring tools can help organisations with improved consumer engagement, which would help in developing concentrated and efficient business strategies. The increased use of media monitoring tools in the industry to better understand consumer purchasing behaviours and analyse target audiences, and to enhance brand image through online content is fuelling the market expansion. Moreover, the technological breakthroughs, such as the integration of artificial intelligence (AI) and machine learning (ML) solutions are projected to aid the market growth.
Key Market Players
The major players in the market are Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, and Critical Mention, Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
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