Fort Lee, NJ – June 6, 2022 – MyRegistry.com, the world’s leading universal gift registry provider, announced today that Nivi Chakravorty joined the company as VP of Growth Marketing. The MyRegistry platform and software solution democratizes the gifting market assisting retailers of every size to take a larger and healthier portion of gifting revenue, while at the same time, provides consumers with the most flexible platform where they can organize their gifting needs for not only for weddings and baby showers, but also for the holidays, birthdays, housewarming and every other gift giving event.
MyRegistry.com’s CEO, Oded Berkowitz, stated, “After an extensive search, we are thrilled to have Nivi join our team. Nivi brings stellar leadership skills, a wealth of global marketing experience, and a lifelong passion for growing consumer brands, and she will play a key role in the continuing evolution and aggressive growth of our company.”
Chakravorty comes with 13 years of consumer goods, retail technology and performance marketing expertise through her tenure at Unilever and IBM’s Consumer and Travel market. She is strongly versed in both B2B and B2C marketing, which was instrumental in the choice of her appointment, and she will be leading the growth strategy for MyRegistry’s rapidly expanding gift registry software for retailers in addition to the exponential growth of all occasion gift registries and gift lists for consumers.
“Marketing is about creating and capturing value through a deep understanding of human values. The gifting market sits at the center of what people want and what people want to give, and I am excited to work with MyRegistry’s leadership team and bring the conversation about gifting, for all occasions, to life,” said Chakravorty.
Chakravorty holds an MBA from NYU Stern School of Business in Marketing as well as a Bachelor of Arts in Economics from Smith College. She actively writes about topics where marketing, leadership and culture meet, enjoys public speaking and loves mentoring people to achieve their professional goals.
Launched in December 2005, MyRegistry.com is the premier destination for Universal Gift Registry services. The platform not only gives users the ability to create one centralized registry for Weddings, Baby Showers, Birthdays, Graduations, Housewarmings, or any gifting occasion, but also powers the gift registry for hundreds of retailers globally.