QR codes are fast becoming one of the most popular ways to order food and drink from hospitality venues. They are convenient, easy to use, and can be scanned by any smartphone.
However, many restaurants and similar venues selling food and drink are still not using QR codes to their full potential. So, with that in mind, POSTRON has some creative ways to use online ordering QR codes.
Put Your QR Code on Social Media to Facilitate Online Ordering
An excellent way to increase revenue from the online ordering system is to create menu QR codes and put them on social media. This makes it easy for potential customers to find restaurant digital menu without having to search through restaurant website or app.
Resaurant owner can put the QR code link in profile of the restautant bio on Instagram, Twitter, and Facebook. They could also create a post specifically about online ordering, highlighting how easy it is to order with the QR code, and share this across social media platforms.
Don’t forget to use relevant hashtags so that potential customers can easily find restaurant post. For example, restaurant could use #QRcodemenu, #onlineordering, or #easyfooddelivery to have restaurant posts reach audiences searching for hassle-free ordering solutions.
Print QR Codes on Direct Mail Ads
If restaurant have regular success promoting restaurant or bar using direct mail campaigns, then they could also include QR codes on the print ads. Restaurant could put the code in a prominent position, such as the center of the ad, or make it part of the design.
Including a QR code in the direct mail marketing collateral will allow people to spot it and scan it, bringing up the online ordering system for restaurant in seconds. This is an excellent way to increase online orders, as it makes the process of ordering much quicker and easier for customers.
Rather than calling the establishment or physically typing your website URL, customers can go straight to their online ordering page by scanning the QR code.
Add a QR Code to the Email Signature
Another way to increase online ordering is to add the QR code for the menu to emails that they send to their customers. Whether they are sending them informational content or promotions, including a QR code in their email signature is a great way to make it easy for customers to find and order from the restaurant.
This is a particularly effective method if they have an extensive database of existing customers that they regularly communicate with via email. They could even add the QR code to any automated emails they send, such as receipts or confirmation messages.
Including the QR code in their email signature is a subtle way of promoting online ordering, and it doesn’t require any additional effort on their part.
Add QR Codes to Receipt to Bring Up an Unpaid Invoice
One of the biggest gripes of restaurant customers is waiting to pay their bill at the end of the meal when they simply want to leave. This issue can often lead to people leaving without paying, which is a significant issue for hospitality businesses.
If restaurant want to reduce the number of unpaid bills and increase customer satisfaction at their dining establishment, they could add a QR code to receipts that bring up an invoice for the customer to pay online. This would allow them to settle their bill quickly and easily via restaurant online ordering POS software without waiting for a server to process their payment manually with a central or handheld POS terminal.
Using QR codes in this manner is an excellent solution for busy restaurants that want to reduce the time customers spend waiting to pay their bills and increase the turnover frequency of covers during service. It would also allow restaurant to increase online sales, as customers would be able to add additional items, such as dessert or drinks, to their order.
Use a QR Code to Validate a Coupon
QR codes are incredibly versatile pieces of technology, and they can do so much more than merely function as a gateway to their online ordering system. For instance, instead of using a QR code for a menu, restaurant could use the technology to validate customer coupons.
This would allow restaurant owner to track how many people are redeeming coupons and which offers are the most popular through your backend POS and attached data analytics software. They could also use it as an opportunity to upsell customers by adding additional items to their order when they scan the QR code to redeem their coupon.
Validation via QR codes is a great way to increase online sales and encourage customers to take advantage of restaurant promotional offers.
Use a QR Code to Promote Your Yelp Page
As mentioned, QR codes are a limitless technology, allowing restaurant owner to use them however please. So, in addition to creating digital menus and links through to restaurant online ordering systems, restaurant can also use them to promote their business page on Yelp.
By scanning the QR code, customers will be taken directly to restaurant Yelp page, where they can read reviews, leave feedback, and learn more about your restaurant, making it an excellent method to increase online visibility and reach a wider audience of potential customers.
Harness the Power of QR Codes for Your Hospitality Business with POSTRON
There are many creative ways to use QR codes to increase online ordering, boost in-person sales, and promote their hospitality business. From adding them to email signatures and receipts to promoting their all-important Yelp page, QR codes are a versatile tool restaurant pos system owner can use in various ways.
If restaurant want to harness the power of online ordering QR codes for their hospitality business, POSTRON can help. POSTRON is a leading provider of QR-code-ordering solutions for restaurants, cafes, bars, food trucks, and similar hospitality businesses.
With POSTRON easy-to-use POS solution, restaurant owner can create digital menus that seamlessly integrate with online ordering systems, mobile apps, and ytheir existing website. POSTRON also offer a wide range of features to help restaurant run their business more efficiently, including real-time data analytics, online payment processing, and much more.
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