YSOD is the brainchild of entrepreneur Rolando Aguilar. Early on, Rolando had set himself apart from the crowd through hard work and communication.
“I would respond at 4 in the morning or 10 at night,” he said. “We live in a world that’s all about now, and people loved getting a response first thing in the morning.”
However, what set Rolando apart also defined much of the landscaping industry. “Many landscapers don’t give quotes immediately, don’t come back, and even don’t show up at all,” said Rolando. “Homeowners need landscaping now, not later.”
These negative experiences impact landscapers, too. “Landscapers could be waiting for someone on the other side of town with all their equipment,” he said. “They should be able to pick up a job while they wait.”
Rolando noticed that the problem isn’t the landscaper or the homeowner. It’s the connection between them. “I decided to solve both problems at once,” he said. “I brought landscaping to their fingertips.”
Connecting homeowners with landscapers proved itself a complex challenge. The costs change so much from yard to yard that pricing proved tricky.“
At the end of the day, it’s about price,” Rolando said. “You get wildly different prices from different people.”
His solution was to take the guesswork out of the equation.
“It’s like a rideshare for lawn service” Rolando said. “once you plug in your yard specs, our application will immediately provide you with a cost for service, and your provider will then just be one click away! It’s that simple.”
By calculating the price up front, customers know what they’ll pay before the landscaper arrives. “Then there’s no change at the last minute,” Rolando said.
But pricing had to be acceptable for landscapers, too. To help lawn workers and customers reach a good deal, YSOD needed some solid design and one-of-a-kind features.
“My biggest goal was to make the app user friendly,” Rolando said. “It needed to get people in and out in a timely manner.”
Rolando reached out to Fyresite, a local app development agency in Tempe, to build his vision. After several heavily-involved meetings, the app began to take form.
“The price estimates are really worth highlighting,” said Stephen Orr, Fyresite’s Senior Full Stack Developer. “Homeowners enter their address and select their yard from the map. The app calculates the size and cost for you.”
“Homeowners get pricing right away,” said Rolando “The user-friendly design gets people in and out in a timely manner.”
The journey has not been without its challenges, but YSOD continues to emerge triumphant. Even in the wake of the COVID-19 pandemic, Rolando saw a bright future. “No one knew what was coming down the pipeline with social distancing,” he said, “but it’s a real opportunity for YSOD to make contactless service easier.
”Even now, the vision for the YSOD app remains consistent. “Putting landscaping at peoples’ fingertips,” says Rolando, “that’s always been the vision. We meet what a client wants and don’t change things at the last minute.”