NAIDOC Artist Of The Year (2021) Sets To Showcase Fashion Brand At 2022 New York Fashion Week

Australian Aboriginal sets out to bring representation as an indigenous designer to NYFW

Australian Aboriginal fashion designer, Bobbi Lockyer, is set to fully represent her brand as an indigenous fashion designer at the New York Fashion Week (NYFW) in September 2022. The First Nations Fashion Designer and 2021 NAIDOC Artist Of The Year was exclusively invited to NYFW to showcase her top-notch fashion label that gained recognition at Australian Fashion Week and Darwin Country to Couture. Lockyer has started a crowdfunding campaign to generate funds for the fees required to showcase her skills at NYFW. Also, for brands interested in having exclusive content from or partnership with Lockyer at NYFW, she has created a GoFundMe account to allow for sponsorship.

As a proud Ngarluma, Kariyarra, Nyulnyul & Yawuru woman born and based in Port Hedland, Lockyer has been committed to penetrating the fashion and creative art space through mind-blowing innovations. More so, priding herself on being a colour-obsessed designer, she has so much up her sleeves to add beautiful colours to the grand event. Since it will be her first time traveling out of Australia, she has put some plans in place to pull off a great show! 

Lockyer is prominently known as a Queer Aboriginal Artist and feminist pink-haired mermaid queen who uses the best of her ability to revolutionize the art space. She is the official creator for Nikon Australia and an incredible solo mother to four boys maximizing their great potentials. Although having a traumatic back story, she never used her experience as an excuse for doing great things with her skills. As a child, she was bullied and called demeaning names such as “too fat for fashion,” “dead rat,” and “abo.” She was told that she would never succeed as an artist because she was too fat, and as an aboriginal, she was useless to the art space.

After calling off a highly abusive marriage that negatively affected her mental health 5 years ago, she began to develop her skills, building a solid structure and foundation for her photography brand and fashion label called “Gantharri (pronounced Gun-thar-dee), meaning both “Queen Bee” and “Grandmother” in Ngarluma language. Gantharri is a tribute to her aboriginal grandmother, the original Queen Bee. Surprisingly, within a year of developing her label, she got featured in Australian Fashion Week and Darwin Country to Couture. These exceptional feats and more are what she strives to achieve as she continues to sharpen her saws. She is driven by her desire to provide fashionable wears to women of all sizes, and her fashion label is suitable for all genders and body sizes.


“Being part of the fashion industry itself, not just my label, is about representation for us Indigenous people. It’s really important to me and important for our culture because growing up, I felt like I couldn’t wear fashion. I wasn’t skinny enough or white enough to take part in fashion, so it’s really important for me to help enable that for everyone else,” said Bobbi Lockyer.


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Company Name: Gantharri
Contact Person: Bobbi Lockyer
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Country: Australia