In today’s new era, women are no longer housewives who toil all day for the family. Independent and self-reliant will become a new symbol of women. They will break the boundaries between men and women and become a part of the important role of social and economic development. Statistics show that 70 to 80 percent of the purchasing power is now in the hands of women. The advent of “era” consumption led by women has formed a unique economic circle and economic phenomenon around female consumption. In recent years, the consciousness of gender equality has been rising in the design industry. More and more female designers have attracted the attention of the industry, and more and more female designers are changing the design circle with their own power. They are ready to change the world, so we see the power of female designers. We also invited outstanding Chinese female designer “Pei Yang” to share her views on design online.
Q: What are the advantages and challenges of being a female designer?
I have been thinking about the question “what are the advantages?” for a long time. First of all, as a female designer, I am still limited in some specific concepts.But women’s understanding of design emotion and color are more delicate.As to the biggest challenge ,it is actually the career of a designer, that is how long can you keep your passion and creativity in your career, even when life is “dark” and “choice”, still choose to stick to it and face it.
Q: Your work is very diverse and involves different styles of design. How do you define yourself as a designer in your work?
I like traditional culture very much, but I still respect customers’ preferences. Design itself is to solve problems and convey design ideas through art. When thinking about problems, I do not deliberately distinguish between them. Of course, it is easy to say, but it is also a challenge of professional knowledge reserve and comprehensive thinking ability. Designers should have some understanding of each national culture, such as the Renaissance culture of Europe, Baroque style, Rococo style, Gothic style and so on. The representative of Southeast Asia is Thailand, the representative of Eastern Asia is Japan, and the representative of Asia is China and so on. In addition, modeling, lighting, material technology, scale and construction in space design all require professional design thinking to solve problems.
Q: How do you balance your life and work?
To be honest, design requires continuous investment and effort. I believe that even the little inspiration comes from the daily observation, thinking and accumulation. So if you want to have commendable achievements in the design work, it is necessary to invest yourself. In my experience, it is impossible to balance life and work, or there is no good way to do it. The relationship between home life and work will never be balanced. It will always tip one way or the other.
Q: How do you define female culture?
In the requirements of female culture, interior design should pursue a natural state of mind, in order to reflect a kind of true feelings and emotions through the elements of interior space. This type of interior design emphasizes that female customers can get spiritual pleasure from abundant choices, but it is not limited to some fixed design schemes or patterns, a manifestation of free spirit is more important.
Q: Where do you see the future of women’s design?
The future of women’s design may forget their gender. The public only sees whether they can understand or like the design, and whether they can move themselves. In terms of the design results, maybe we don’t care whether the design is made by a male designer or a female designer, the focus is different.
Pei Yang (Former Name: Pei Yan)
Registered senior interior architect in China
Member of Suzhou Decoration Association
Co-founder and art director of Suzhou Xinglai Architectural Design Engineering Co., LTD
Jiangsu Excellent Designer in 2010
Jiangsu Excellent Designer in 2011
Outstanding Young Designer of China in 2014
The most influential design agency in 2015
Study tour to Dubai in 2016
Ruili Home Star Designer in 2017
Study tour to Europe in 2017
China Golden Hall Award for Outstanding Works in 2020
Company Name: Xinglai Architectural Design Engineering Co., Ltd.
Contact Person: Pei Yang
Email: Send Email