Shirayuki Will Hit the US Market Come August 14-17 as an Exhibitor at the Esteemed NY Now Show
Since ancient times, the area of Nara, Japan has long been regarded as the center of culture and facilitator of propelling society forward by improving various fabric skills for clothing, specific fabrics of indoor rituals, court architecture, temples, and shrines. Nara’s brilliant technique and use of fabric ushered in a new era of beauty, sustainability, and accessibility. One Nara-based brand is on a mission to continue that legacy and expand the craft to the United States and beyond.
Shirayuki is Japan’s premier provider of high-quality layered fine mesh kitchen and multipurpose clothes that are eco-friendly and manufactured with purpose and precision. From kitchen clothes to tea towels, glass cloths, bath towels, hand towels, aprons, accessories and everything in between, Shirayuki has masterfully created a beautiful and brilliant forward-thinking product line that is deeply rooted in history and culture. From design to manufacturing, Shirayuki products are 100% made in Japan, and most product are handmade by expert artisans.
Shirayuki is thrilled to announce its expansion into the United States market and will be showcasing as an exhibitor at the esteemed NY Now Show come August 14-17. The company’s US debut will mark the beginning of a new era in sustainability through high-quality layered fine mesh clothes.
Each piece is made from cotton, ramie and rayon to ensure absorbency, durability, flexibility and softness. Shirayuki fine mesh cloths are used all across Japan for various purposes for their vibrance, quality and craftsmanship. The beautiful patterns and unique designs of the mesh cloth are dyed directly into the cloth using the renowned Yuzen technique, maintaining the practices and traditions of Nara artisans.
“Expanding our business into the US market is a monumental occasion for Shirayuki. We are overjoyed to share the brilliance of Japan at the NY Now Show, and plan to launch our top-tier fine mesh clothing across the United States shortly after with passion, purpose and precision.” – Shirayuki CEO Mr Kakitani
Through proof of concept, dedication to the craft, and unwavering commitment to community, Shirayuki’s purpose-driven vision has come to fruition as they prepare to showcase at the NY Now Show in New York City on August 14-17.
To learn more about Shirayuki, please visit: https://shirayuki.ltd/
Shirayuki LTD is a cutting-edge Japanese brand producing high-quality layered fine mesh kitchen and multipurpose clothes. Founded in 1956 and based in Nara, Japan, Shirayuki offers a wide range of products from kitchen clothes to tea towels, glass cloths, bath towels, hand towels, aprons, accessories and much more. All Shirayuki products are hand made in Japan, eco-friendly, and feature unique designs that are done in-house leveraging the Yuzen technique. Wildly popular in Japan, Shirayuki is expanding business into the United States and beyond will exhibit at the NY Now show in New York City this August.