Latana raises €36M Series B to grow its brand tracking and consumer insights platform

Berlin, Germany – September 8, 2022 – We are excited to officially announce that Latana has raised a €36M Series B equity and debt round led by Oxx Capital, along with Kreos, and Balderton Capital. We’ll be using this recent raise to fuel Latana’s growth as a brand tracking and consumer insights platform to help brand marketers better understand their marketing performance.

Great marketers thrive on quantitative tools, whether this is for social media management or ad-spend. For too long, brand marketers have been left behind, and have made decisions on “gut feeling”, rather than data. Without data, there’s no way to know if campaigns are effective. We set out to change this and enable brands of any size to measure and track how their target groups perceive them.

Over the past few years, Latana has grown rapidly — increasing revenues by 7x and now servicing clients globally. We count among our clients as some of the most forward-thinking brands in gaming, e-commerce, mobility, wellness apps, e-learning, and more.

With this fresh capital, we’ll be focusing on:

  • expanding our product offering through R&D
  • scaling our sales and marketing operations
  • growing our customer-facing teams

At Latana, our mission is to answer the “ultimate question” for brands: how does our target audience perceive our brand? That’s why we provide a direct channel to consumers that helps brands understand exactly what their key audiences are thinking and, thus, craft effective, data-driven marketing strategies.

Concerning this exciting news, our CEO, Nico Jaspers says: “We’re excited to have strong partners on board to scale our software and client base. This investment now enables us to fully focus on developing the next generation of brand analytics and consumer insights.”

About Latana

Latana is a brand tracking platform that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to understand their brand awareness as well as zoom in on the audiences and purchase drivers that will enable their growth.For more information, visit

About Oxx

Oxx is a specialist SaaS venture capital firm, backing Europe and Israel’s most promising B2B SaaS scale-ups from Series A and beyond. Oxx funds a small but select group of category-defining SaaS leaders with absolute dedication to the success of each company. Oxx’s diverse team of SaaS experts support companies in global expansion, scaling commercial operations and perfecting their growth engine.

About Kreos Capital

Kreos Capital is the leading growth debt provider in Europe and Israel, backing high-growth companies through every stage of their life cycle. Kreos targets investments in all areas of the Technology and Healthcare sectors and, to date, has committed in excess of €4 billion in more than 700 portfolio company transactions, across 17 countries.

About Balderton Capital

Balderton Capital is a leading venture firm focused on backing the best European-founded technology companies. In the two decades since its founding, Balderton has worked with hundreds of extraordinary founders and raised $4.5bn across ten funds to support businesses at both early and growth stage.

Media Contact
Company Name: Latana
Contact Person: Angeley Mullins
Email: Send Email
Country: Germany