The global packaging printing market size is projected to grow from USD 352.1 billion in 2020 to USD 433.4 billion by 2025, at a compound annual growth rate (CAGR) of 4.2% during the forecast period. The growth of this market is attributed to the cost-effectiveness of packaging printing technique and growing demand for food & beverage product packaging with high aesthetic appeal & correct branding. Packaging printing is a means of reproducing graphics or texts on packaging substrates by utilizing various printing methods, such as flexography, rotogravure, screen printing, offset, and digital printing. Printing can be incorporated on different packaging media, such as corrugated boxes, cartons, bags, metal, cans, tags, and labels. Printing on packaging mediums provides a variety of benefits such as photo-realistic illustrations, aesthetic appeal, better communicability, and also plays a role in the marketing, promotional, and distributional activities of end-products.
The food & beverage segment is estimated to be the fastest-growing as well as the largest application segment in the packaging printing market. This trend is projected to continue during the forecast period, due to the increase in demand for product differentiation and labeling to authenticate the products, which drives the market growth for printing in the food & beverage packaging segment.
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On the basis of printing technology, the digital printing segment is estimated to be the fastest-growing segment as digital printing technology can produce labels that can withstand various climatic conditions and have properties such as excellent scan ability, scratch resistance, and a long shelf-life.
The label & tags segment is estimated to be the fastest-growing segment in the packaging printing market on the basis of packaging type, and this trend is projected to continue during the forecast period, due to factors such as availability of vibrant colors, reduced packaging costs, and reduced turnaround time. The labels & tags segment has extensive wide areas of application, which include the food & beverage industry, wines & spirits, personal care & cosmetic, bottles, and unsupported film packaging. It also provides product-related specifications, brand identification, invoices, inventory tracking, counterfeit deterrence, evidence tracking for law enforcement, and prevention of document duplication and tampering, driving the market growth of the labels segment in packaging printing market.
The packaging printing market has thousands of companies which thrive in their domestic market. A few of the major players are,Amcor (Australia), Graphics Packaging Holdings Company (US), Quad/Graphics, Inc. (US), Mondi Plc (South Africa) and Sonoco (US). These players have adopted various growth strategies, such as acquisitions, expansions & investments, new product developments, and agreements to increase their market shares and enhance their product portfolios.
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Expansions and investments accounted for the largest share of all the strategic developments that took place in the packaging printing market between 2020 and 2025. Key players such as Constantia flexibles (Austria), Quantum Print and Packaging (UK), and WS Packaging Group (US) adopted these strategies to enhance their market presence and strengthen their manufacturing and distribution capabilities in the packaging printing market.
Mondi plc (Austria) is financially and strategically well placed and has a strong customer base. It caters to a huge customer base in various markets such as food & beverages, pharmaceuticals, consumer products, industrial, building materials, and transportation. It gives high importance to research & development activities. It aims to expand its existing distribution network to serve the customers better. Further, it also aims to innovate and expand its existing product portfolio for packaging printing. The introduction of new products enabled the company to expand the local talent pool and widened the product portfolio.
Graphics Packaging Holdings (US) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers packaging printing solutions for various applications. It has adopted acquisitions as its key strategy to gain a competitive advantage in the market. In July 2019, Graphics Packaging Holdings acquires Artistic Carton Mill, converting facilities, which has divisions in Auburn, Indiana and Elgin, Illinois, and is a diversified producer of folding cartons and coated recycled paperboard. This acquisition has enhanced the company’s product portfolio and production capacity along with strengthening geographical footprint to cater the growing demand. This helped the company to gain new customers, better serve its existing ones, and expand its footprint in various emerging countries by offering extensive range of new products.
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