Real Estate Agents Are Using Key Real Estate Resources to Weather this Shifting Market

Business plans, websites, and additional income streams are helping agents thrive as home sales slow

The current cooling housing market conditions are bringing big changes to today’s real estate agents. And savvy agents are taking the naturally slower fall and winter months to reposition their businesses with Key Real Estate Resources.The transformation starts with a fresh real estate agent business plan (visit to learn how to write a business plan). Agents who invest just one hour in tailoring their new marketing messages to their target audiences are able to maximize their marketing budgets by earning a higher client conversion from their marketing efforts. Then agents can use the financial and operations sections of their business plan to organize the day-to-day activities that will best serve their businesses through the coming period of slower sales.

One example of an activity that agents can do to grow their businesses when the market slows is blogging. Blogging offers valuable information to existing clients and prospects. And it gives provides content to share on social media accounts. But just as importantly, blogging creates content on the agent’s site that search engines can index. This means search engines can include the agent’s site in search results, which creates free, organic traffic to the agent’s website. As a side note, for agents who don’t already have a website of their own on which to blog, it’s entirely possible to build a real estate website with today’s tech solutions, even without website-building experience. Just visit to learn how.

Many real estate agents are also considering diversifying their incomes so that they aren’t entirely reliant on their commission checks. Adding income streams by expanding their service offerings or selling digital products helps agents grow their business income even when there are fewer buyers and sellers in the market. And with so many ways to make money in real estate, there is an ideal additional income stream for any agent in any market. A list of 55 different ways to make money in real estate is available at

A cooling market doesn’t have to slow an agent’s business growth. With a little planning and some key real estate resources, agents can continue to expand their businesses through any market conditions.

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Company Name: Key Real Estate Resources
Contact Person: Michelle Clardie
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Country: United States