Troy, Mich., September 17, 2022 – One of the most critical contributors to small businesses success is marketing. Yet, many small businesses don’t have the time, expertise, or money to create and implement effective promotional campaigns. Now, Westwood Marketing is changing that by helping small businesses tap into the firm’s “wholesale marketing” offer – a low cost, high impact program that enables small businesses to take advantage of the agency’s high-volume marketing efforts on behalf of multiple clients.
Created for businesses of 20 or fewer employees, Westwood Marketing’s “Small Business Accelerator” (SBA) is designed to get clients up and running with their marketing as quickly as possible. The SBA’s “interview” stage gets the team up to speed on the client’s business and marketing goals. Next, the agency develops 3 commercial video advertisements and a targeted marketing perimeter, which is the specific geographic area to target. Marketing execution kicks off with 14-day blitzes at the 30, 60, and 90-day marks of the campaign. Finally, the program culminates at day 120 with a special marketing event which may range from a storewide sale to customer appreciation day to community event or other meaningful event to celebrate the business.
The SBA program comes with a wholesale price tag of $3,999 or monthly financing options as low as $65 per month.
By taking a wholesale approach, the more businesses the agency represents, the more it can offer cost-effective marketing services to its network.
“We started this division of the company so we could provide small business owners with the necessary tools to market and promote their businesses at an affordable rate,” explains Jason Sherman, VP of Wholesale Marketing at Westwood. “With our new wholesale structure, we have solutions for everyone. Most of our wholesale clients are Home Based businesses who previously had no alternative. But now, having the ability to effectively market and advertise for as little as $65 a month, that changes things for them.”
The program is focused on customer acquisition and retention so clients can continue promoting their products or services after the SBA campaigns have concluded.
Typical SBA marketing activities include developing a press release, a text message marketing database, video ads, content marketing, and more, all wrapped in a geo-targeted platform to ensure the right customers are targeted. All tactics include specific, measurable goals so the team and client can easily see how the program is working.
And, while not all marketing is one-size-fits-all, the tactics the company include in their package are the ones that consistently work extremely well for small businesses, Sherman says. “We can completely change the trajectory of their business within 120 days.”
For clients looking for more information on Westwood’s Small Business Accelerator, can text SBA to (833) 942-5960 or email firstname.lastname@example.org.
About Westwood Marketing
Westwood Marketing is a full-service wholesale marketing agency. We specialize in assisting Entrepreneurs and small businesses to promote and advertise their products and services at a fraction of the cost. With our wholesale pricing model, we empower our clients to market their business the same way as national brands do, without spending tons on their marketing budget. For more information, visit wwmg.org.