The Spring/Summer 2023 Shanghai Fashion Week was held in Shanghai from September 23-26, 2022.On the afternoon of September 25, a unique brand release show was held in Jing’an Kerry Center, which amazed all the audience.
It is common that professional models attend clothing brand launch shows in Shanghai Fashion Week, while there is a launch show adopt an new approach to invite 40 non-professional, middle-aged and older models who are mainly in their 50s. The audience and the media have exclaimed that the posture and great spirit of these models are not inferior to young people, and many young female audience expressed their expectation of being in such a great state like these special models when they get middle aged or older.
It is reported that the release show was created by Shanghai Ruichi Fashion Club and women’s fashion brand idol Lady, which created a precedent that non-professional,aged models were invited to Shanghai Fashion Week as the main.
RuiChi Fashion Club is a comprehensive club integrating film and television shooting theme tour, fashion activities/training, and large event carnival.In addition to large fashion week events around the country, the club also launched a film and television shooting theme tour called “RuiChi Oscar Tour” in early September.A dozen aged people who enjoys presenting themselves created customized microfilm works by a professional film and television crew in Hengdian Film and Television City,and their microfilm was critically acclaimed onced it released.
Ms.Fangyuan Jiang, the founder of Ruichi Fashion Club said that she knew well aged women in their 50s are desirable to get an opportunity to present themselves,so the vision of her team is providing more opportunities for them to show their beauty and self-confidence, hoping that each of them can remain confident and elegant through the rest of their life.