Web3, the latest iteration of the internet, is here to stay. According to Julie Furlong, the founder, and CEO of Design+Marketing, shopping mall marketing teams need a deeper understanding of how digital and physical environments intersect with the customer experience to ensure they are engaging their customers at every touch point.
Since the first Australian shopping center was built in 1965, malls have evolved and became known as the much-loved epimalls of their local communities. Shopping malls have streamlined the way consumers perceive, find, and interact with their favorite brands and products. Today, consumers can experience shopping malls from an early age: as children waiting for their parents to finish shopping, or even in shopping mall cinemas with friends.
Shopping malls of today continue facing challenges in the ever-evolving digital landscape. To remain competitive and relevant in this decade, shopping malls need to go a step beyond possessing the latest letters of technology – they require a competitive vision.
Consumers demand and need a better, more convenient experience when shopping for their products or searching for new brands. Cutting-edge research pointed out that more than 63.1% of the global consumer population relies on the internet and social media to discover brands and shop.
The “Next Generation Leaders” in the industry are embracing modern technologies and blending them with relevant marketing strategies to progress and improve the customer experience. The first quantum leap in the world of digital shopping revolved around click & collect technologies, digital gift cards, Wi-fi, artificial intelligence technology, and omnichannel marketing. The second came merely years later in the form of Web3 – the latest iteration of the internet.
Metaverses, non-fungible tokens, augmented reality, virtual reality, decentralized exchanges, and a plethora of new opportunities came with the Web3 technology, and Julie Furlong of Design+Marketing is on a mission to help Australian shopping malls embrace them. Julie Furlong imparted a word of advice to Australian marketers, stating the following:
“With many moving parts and web3 changing by the minute, looking deeper to find the answers to the perfect strategy is difficult. Marketers must embrace Web3 as an opportunity to integrate the technology within their strategies by offering a smarter way for customers to experience in-center and online shopping, and experience how digital marketing strategies can enhance the physical to deliver an elevated customer journey.
“There is also an opportunity to reimagine the next phase of growth with the inspiration of passion, speed, and innovation. Marketers must be savvy and agile enough to adapt to change, thereby leveraging emerging opportunities to hit their business objectives,” said Julie.
More information about Julie Furlong and Design+Marketing is available on Julie’s official LinkedIn profile.
Company Name: Design+Marketing
Contact Person: Julie Furlong
Email: Send Email
Phone: (02) 8969 6333
Address:Suite 8/184-186 Military Rd
City: Neutral Bay
State: NSW 2089