In today’s world, where everything is shifting to online spaces, brands must cultivate a strong image to thrive in this new arena. Businesses across the globe are struggling to keep up with tech advancements, trends, and consumer behavior shifts. Businesses like Tango Digital provide cutting-edge automated services to streamline the journey to success in the digital space.
Tango Digital, Asia’s leading tech-enabled brand safety planning studio, has announced its Series A Round, led by Axis Capital Partners and other leading family offices. The company, founded in 2020, has reported 20x revenue growth in two years from its tech-enabled brand safety through social listening and automated PR services. Tango Digital is committed to continuing its work toward enhancing digital sensitivity to prevent and tackle PR crises that could cost businesses millions. In its two years of operation, Tango Digital has worked with Asia’s leading corporate brands and government institutions, from Hong Kong Cyberport, PURE Fitness, K11 Concepts, Manulife Financial, and more.
Tango Digital’s brand safety planning capabilities help clients monitor market conversations, analyze consumer sentiment and protect their businesses in the ever-changing digital space. Tango Digital founder Brian Tang shares that digital sensitivity is paramount since a one-minute mistake can snowball into the fall of even the strongest brands.
Despite being recognized as Asia’s leading technology-enabled brand safety studio, Tango Digital serves clients worldwide. The series A funding round will help the brand expand its reach and services. When asked what this meant for the company, Brian said, “our mission is to become the best social listening and brand safety solution provider in the market, strive to be the guardian of global brands, and help customers maintain their brand’s integrity.”
As the company continues to grow, its place in the world becomes more apparent, especially at the height of cancel culture. Tango Digital continues demonstrating leadership and brand safety planning by tracking mentions in more than 50 languages on all major websites, social media platforms, and sites through social listening. The company also helps businesses optimize their PR strategies and develop and maintain a favorable brand image and branding through social media, community engagement, and content curation.
“We’re very excited to expand our capabilities in this unique aspect and continue the fascinating journey of taking brand safety to the next level,” said Brian
Anoop Chaudhry of Axis Capital Partners commented, “We are very excited to be the first external investor in Tango digital. We were incredibly impressed by Tango Digital’s blue-chip client base and rapid growth. The brand’s growth is driven by the rapid rise of attention toward market intelligence, digitization, and brand safety.
Visit the brand website or follow its social media pages to learn more about Tango Digital.
About Tango Digital:
Tango Digital tech company was founded in Hong Kong and serving clients globally. The brand provides brand safety planning cautions and tips such as social listening, automated PR solutions, and more. In the short time, it has been active, the company has worked with Asia’s leading brands, government institutions, and corporate brands.
About Axis Capital Partners
Axis Capital Partners is an investor and long-term partner to various businesses. The company was founded in 2006 to invest in the global growth of partner companies. Their long-term partnership approach allows Axis to support businesses through the late-seed stage to profitability and beyond.