This year marks the fifth year of CIIE, which coincides with the 50th anniversary of the establishment of diplomatic ties between China and Germany. As the first European leader to visit China after the 20th CPC National Congress, German Prime Minister Scholz arrived in China on the eve of CIIE. The two sides discussed deepening bilateral economic and trade cooperation to jointly promote the development of the friendly relationship between the two countries. OJESH, a German brand participating in the exhibition for three times, once again took advantage of CIIE to grasp the Chinese market and share the new opportunities of economic globalization.
The 5th China International Import Expo (CIIE) was held in NECC (Shanghai) from November 5 to 10. 284 global industry giants gathered in the grand “Four Leaf Clover” venue, including an exquisite German Affordable Luxury Hall, which gained the favor and recognition of on-site beauty seekers with its simple and elegant European style.
Deep Development in the Chinese Market for 5 Years, Participation in CIIE for 3 Consecutive Times
As an old friend of CIIE, OJESH adheres to the cause of beauty and provides high-quality products for beauty-conscious women. Relying on its excellent product quality, professional team and fine lifestyle, OJESH has won more and more consumers’ recognition. Full of visitors attracted by the debut on the opening day, the hall became a center of the international venue.
In the CIIE of this year, OJESH overturned the previous space pattern, and built a super eye-catching hall with German ingenuity covering an area of 318㎡, which defines German affordable luxury by an amazing, large and minimal space with strong visual impact.
The Power of Pioneer Women in the Era
With their career development, more and more female creatives, entrepreneurs and artists begin to read the world from different perspectives, express themselves in different voices, and touch the times with tenacity and tenderness. They create the future with sharp thoughts, release their sparks, and become stars of the times.
Part 1 Art is a Practical Spirit
Mr. Xiang Yu, Brand Operation Director of OJESH, talked with Yolanda von Hagen, a German photographer and artist, to jointly explore the essence of art, pursue a fashionable, artistic and more delicate lifestyle, and explore a more high-end aesthetic experience.
Part 2 Gender is not the Split Line
Is gender the root of limits and barriers? Should different genders be opposite? We invited four guests to the Red and Blue Round Table to discuss the differences, complementation and integration of different genders.
Part 3 HER Story, A Cross–border Women Forum
The Power of Women Public Forum held by OJESH focuses on the in-depth dialogue between women and themselves and the external resonance with the society at the same frequency. It gathered women with different cultural backgrounds and growth experiences in the name of fashion and creation to write HER Story in the artistic world of OJESH.
Originating in Nuremberg, Building Ties of Sino–German Friendship
Ms. Ning Rui, CEO of the Greater China Region of Jassen GmbH, and Mr. Xiao Jianfeng, CEO of OJESH, said in an interview: “OJESH participated in CIIE for the third time this year as a luxury skin care brand from Germany. OJESH, a brand serving high-end women around the world, appeared in the open platform CIIE to make the voice and introduce the brand of OJESH. We are making efforts for a better life.”
OJESH, a luxury skin care brand from Nuremberg, Germany, entered the Chinese market in 2016 and created a natural skin care products for women around the world. This year makes the 50th anniversary of the establishment of diplomatic relations between China and Germany. OJESH, as the link of friendly relations between the two countries, carries forward the spirit of the One Belt and Road, and brings more accumulation, innovative achievements and experience of sustainable development in the field of scientific research and skin care to the Chinese market. It will perpetuate the deep relations of both countries in economy, culture and trades with German ingenuity and technology.