Top marketers like Neil Patel advise, “To truly expand … dip into new content forms such as podcasting. Appearing as a guest on a podcast can bring serious benefits to marketing.” Getting to know the personality behind the brand builds the needed trust to set a business up for success.
But that’s not the only benefit.
PODCASTS ARE GROWING IN NUMBER exponentially. Let’s face it, it’s convenient and easy. We can be entertained and educated at the same time, while driving to the supermarket, working at home, or getting the kids ready for practice. It fits into the modern multitasking ‘prefer to listen rather than read’ lifestyle. That isn’t going to change anytime soon, and is one of the reasons why platforms like Spotify have more than 4,000,000 podcasts, and are growing faster than ever. Just imagine how many listeners that is!
NOT ALL PODCASTS ARE CREATED EQUAL. This is what to look for when selecting potential shows to feature on: “First, target podcasts that are in a specific niche. It is not realistic to aim too high, going for only top-tier podcasts. Instead, look for well-established shows that have been around for a while. They will have an established listener base, and most likely a good social media following.” says Natalie Davey, Founder & CEO of The Expert Bookers, one of the longest standing podcast interview booking agencies in the industry. “Keep in mind that establishing a good relationship with the podcast host may lead to a lasting business relationship and open up new networks, so go the extra mile and be adaptable to the host’s needs”.
THE TRUE VALUE – SEO BENEFITS. After a podcast episode has been posted online, the host will often additionally share it with their social media following and may even feature it in an email newsletter. Do the same by posting the episode link. This ensures double exposure with a potentially huge outreach which extends past podcast listening platforms. Also, the host and team of a podcast show create show notes for every episode which gets posted on the website. These notes usually include backlinks to the website of the guest who was interviewed. Those links have high domain authority and are exactly what is needed to drive more traffic to a website and keep it climbing the search engine pages. Yet another fantastic and unique aspect to podcasts is that their episodes and show notes are evergreen, meaning they do not expire! They remain globally searchable and keep driving traffic for years after the interview was recorded.
NO LONG-TERM COMMITMENT. A recording session for a podcast episode will typically take around an hour of your time. Podcast hosts do all the real hard work, having created a great show, grown an audience, conduct the interview, and then handle all the editing and posting afterwards. Podcast Interviewer: Show up prepared to share your experience and expertise!
Businesses recognize the marketing benefits. After all, a lot can be achieved by simply having fun, informative conversations.
Media Contact
Company Name: The Expert Bookers
Contact Person: Natalie Davey, CEO
Email: Send Email
Country: United States
Website: https://www.expertbookers.com/