UK’s First and Best Decaf Brand: I Love Decaf – Bags of Personality

UK’s First and Best Decaf Brand: I Love Decaf - Bags of Personality

“People Love Bags of Personality – The Best Decaf in the UK”
Bags of Personality from UK’s First and Best Decaf Brand: I Love Decaf

I Love Decaf is surfing a fast-growing trend providing customers a fun alternative to brand name and own-brand decaf drinks available on supermarket shelves and online. Happy customers are giving them 5-star reviews, the decaf taste is guaranteed and they do Organic, Fairtrade and Natural flavours o decaf tea and decaf coffee. This company is the first of its kind in the UK, if not the world.

“I was drinking three litres of tea and coffee a day before I decided to reduce caffeine”, says David Holly owner of I Love Decaf. “Everyone wants to cut back on their caffeine, but the trouble is, most decaf in the supermarket is horrible. Drinking it felt like a punishment. It was like I was in the naughty corner for wanting good decaf tea and coffee. You cannot find it stocked in the supermarket, and there’s not enough choice in one place online – it’s 100% pure tea and coffee flavour, without 99.99% of the caffeine nightmare…”

David set out to find alternative decaf coffee and tea as well as fruit and herbal teas. After a year of sampling and curating different brews and blends, he found a selection he was happy with and gathered them all under a single brand, so people who want decaf can shop in one place online. I Love Decaf was born and with it came a fresh way of seeing decaf.

While the benefits of decaf are easy to understand, I Love Decaf is promoting its brand in a fresh way. There’s less reliance on health and wellbeing messages and more on fun and flavour, with an irreverent take on the decaf market.

“Every time you open an I Love Decaf pack, we say it’s a bag of personality, even with something as simple as, say, a dark roast coffee. There are different beans, different ways of growing, roasting and blending them and five ways to decaffeinate. There are hundreds of possibilities how that is going to turn out. People seem to already connect with our brand in many ways, something which we enjoy seeing.”

In the future, I Love Decaf say their brand will be found on supermarket shelves, so there’s a clear choice where most people buy their tea and coffee. But for now, is the place to find them. 

For further information or sample tea and coffee or exclusive partnerships and offers, please contact David Holly at

Media Contact
Company Name: I LOVE DECAF
Contact Person: David Holly
Email: Send Email
City: London
Country: United Kingdom