January 13, 2023 – Bennington Brookstone, a leading digital marketing agency that serves home improvement companies throughout the United States and Canada, has recently announced that it will leverage a multi-channel approach to its core lead generation strategies in 2023. This announcement follows the company’s continued growth and commitment to delivering comprehensive marketing solutions to its clients.
Statistics show that a well-organized, well-structured lead generation program should include different tactics and strategies. Multi-channel marketing is the practice of using more than one outlet to connect with current and potential customers—delivering accurate, highly-targeted messaging to the right audience at the right time.
As more home improvement companies embrace digital marketing, it’s become more challenging for SMBs to stand out and compete against bigger companies with broader networks and resources. This stiff competition underscores the need to create crucial and innovative ways to increase brand awareness and generate high-quality leads and sales.
Bennington Brookstone’s multi-channel marketing strategy utilizes both traditional and nontraditional channels, including geofencing, programmatic display ads, social media, email marketing, and Google display ads, to put their client’s brand at the forefront of their target audience.
Their marketing outlets are designed to work together to create a unified experience for the home improvement customer. This allows the consumer to have a seamless experience with a contractor or home improvement business across all platforms. The content they see on social media profiles, websites, Google, and programmatic ads convey a single message or concept. It leaves a lasting impact and allows consumers to better understand the brand’s value and offers. Brand and messaging consistency are keys to ensuring everything is clear about what promotions and services are offered.
Through multi-channel lead generation, home improvement companies can easily engage with prospects across different channels, convert them into paying customers, and build a stronger relationship with them. This strategy also allows brands to retain and nurture old clients, enabling them to build loyalty and credibility over time.
The team at Bennington Brookstone understands the ins and outs of the current digital marketing landscape for home improvement companies. By focusing on multi-channel lead generation, they can better serve their clients amid an increasingly competitive landscape and fill their funnels with qualified prospects. The team leverages its deep marketing expertise and resources to help its clients maintain a competitive advantage and thrive.
ABOUT BENNINGTON BROOKSTONE
Bennington Brookstone is a New York-based digital marketing company with over 25 years of marketing experience. They offer one-on-consulting, specializing in designing and building websites and creating custom digital marketing programs with a high return on investment in mind. More information may be found at www.bbrookstone.com.