First Nations Copywriter is a small PR firm in Lewiston, NY, on the Tuscarora Reservation. The company has developed a proprietary system for producing interactive signs using computer chips customizable to suit individual needs.
Beth Rickard developed an innovative way to build email lists. She programmed computer chips for countertop display signs that instructed patrons to tap their phones on the computer chip. A screen pops up, prompting them to enter their email address.
After much experimenting, Beth realized there were endless opportunities for the functions of the chips:
– virtual “business card” which will add info as a contact to smartphones
– upload a PDF file/Google document (ideal for singers/bands/artists to upload a press-ready media kit with enough memory to hold 5 PDF pages, including high-resolution pictures)
– link a cell phone to a secured WiFi network without entering password
– automatically opens a browser to any website link/social media page
– trigger any automated shortcuts saved on a phone
The chip does not need a battery. Cell phones do not need an app. Phone companies have prepared for these chips’ forecasted popularity by ensuring all modern smartphones have chip reading capabilities.
The chips work as follows:
– The tiny computer chip is programmed in-house at First Nations Copywriter’s office to ensure functionality and customizability.
– The chip is surrounded by a coiled wire as its antenna. The chip and antenna is secured under a sticker the size of a quarter.
– This little mechanism is powered by magnetic induction from the smartphone. This interaction enables the content programmed into the chip’s storage memory to be transferred from the chip to the phone, triggering that function. A locked smartphone will notify that the chip’s function is happening by flashing a banner across the screen.
First Nations Copywriter uses these chips in most of their marketing and some Public Relations services. They create a printed image and put it in a clear acrylic sign. They have plans to offer different versions that better suit clients-self-brand. Two or three chips can fit on an 8.5-inch x 11-inch sign as they do need to be spaced out to work right. “Computer Chip Sign” is the term coined by Beth. She said “This technology is going to be as every day as smartphones are. You’ve seen it here first at First Nations Copywriter!”