When it comes to music in NYC, there is one duo that you should definitely know about: Frank and Shawn Gorelik, the owners of Brothers Guitar Shop. Located on Manhattan’s Upper East Side, this 800-square-foot store is the go-to spot for guitar enthusiasts in the city.
But what sets Brothers Guitar Shop apart from other guitar stores in the area? For starters, the Gorelik brothers have a shared passion for music and retail that is evident in every aspect of their business. From the retro-themed design featuring 70s-inspired flourishes and fixtures built by the brothers themselves, to the inclusive atmosphere that welcomes musicians of all levels, Brothers Guitar Shop is a place where everyone can feel at home.
In addition to stocking leading guitar manufacturers, both new and used, Brothers Guitar Shop also offers teaching programs and performance events such as concerts in Central Park Bandshell in the Spring and Fall. The Goreliks are dedicated to providing excellent customer service and making each buying experience memorable for everyone who stops by.
The Gorelik brothers’ commitment to providing an exceptional experience for their customers doesn’t stop at their physical shop. They also have a strong digital presence, which allows them to stay connected to their customers and reach a wider audience. On their website and social media channels, including InstagramTM (@brosguitars) and YouTubeTM (https://www.youtube.com/c/BrothersGuitarShop), they regularly post updates about new arrivals, special deals, and upcoming events and performances.
But what really sets their social media strategy apart is their engagement with their followers and the regular sharing of content that is relevant and interesting to musicians. This includes tips and tricks, industry news, and features on artists and bands. They also vlog and create YouTubeTM content, showcasing their own events and experiences, such as upcoming concerts at The Central Park Bandshell in the Spring and Fall. By maintaining an active and engaging online presence, the Gorelik brothers have created a community of guitar lovers who can connect, share, and learn from each other.
Whether you visit Brothers Guitar Shop in person or follow them online, you’ll always find something exciting and inspiring happening at the shop. It’s no wonder that their social media strategy is fantastic in so many ways! Make sure to check out their InstagramTM @brosguitars and YouTubeTM channels https://www.youtube.com/@brothersGuitarShop for even more updates and content.
Company Name: Brothers Guitar Shop
Contact Person: Shawn Gorelik and Frank Gorelik
Email: Send Email
City: New York
Country: United States