Black Aswad Coffee Co., is a movement created during the pandemic inorder to honor those who have been affected by the deadly virus, either directly or indirectly. It also seeks to raise awareness for those who are struggling by providing a sense of hope and optimism. This movement was launched in 2020-21, during a time when the global state of things had become increasingly tough and challenging.
The name ‘Aswad’ is derived from an Arabic word meaning ‘dark’ or ‘black’. It symbolizes the idea of a ‘black knight’ or ‘dark knight’; a savior that can provide comfort and assurance, amidst the darkness. The sentiment behind this initiative is; when people come together through solidarity, there is always strength in numbers and it can make difficult situations more bearable not just for themselves but for everyone around them.
One particular story involved a mother-in-law who fell ill, but thankfully lived close by, so her daughter-in-law was able to offer comfort and care when needed most – arriving at her doorsteps with a cup of warm coffee in hand while wearing a hero mask, gloves, and cape!
Within days, her condition improved significantly due to her loved one being by her side, showing solidarity in times of need. These experiences highlighted how simple acts such as compassion and kindness can truly bring positivity into someone’s life, even during bleak circumstances.
The core mission of Black Aswad is to promote healthiness both physically and mentally, embracing conversations that create peace within individuals, as well as, communities at large. They recognize that everyone has gone through unique hardships during this period – yet we all have something valuable we can contribute towards making the world a better place for ourselves, as well as, others around us.
Through activities, such as symbolic black masks giveaways, coffee brewing workshops, and other initiatives promoting clean air and water supplies, Black Aswad continues its mission with full force today – honoring all front liners, first responders, and caregivers, for their immense contributions in keeping everyone healthy and safe no matter what comes their way!
Enjoy a fresh cup of specialty coffee with the ease of mind, that its changing someone’s life here: www.blackaswadcoffeeco.com.