London, UK – February 7, 2023 – Leading web design and development agency Tinloof recently alerted business leaders to a striking industry revelation: namely, the boom in internet searches for the term ‘headless commerce’, which has seen an 89% increase year-on-year.
This indicates a huge uptick in interest around headless commerce technology, and a growing intent among businesses to invest in the exciting opportunities it presents. Evidently, forward-thinking executives have woken up to its tremendous potential, and are keen to implement headless commerce in order to enhance the digital shopping experience and secure unprecedented rates of conversion.
In essence, headless architecture refers to the decoupling of the online storefront (which consumers use to shop) from the store management tool (such as Shopify), and from the CMS – Sanity, for example.
“This architecture,” in the words of Salesforce, “offers brands freedom of expression to build whatever and however they want.” Offering levels of customizability not seen in alternative systems such as WordPress, headless commerce enables vendors to reach optimum page speed and elevate UX (with features such as store locators).
In this way, users are more motivated to carry out more purchases; increasing satisfaction through exemplary service and driving more revenue for the seller.
The technical advantages of a headless system are equally plain-to-see. Organisations gain new abilities to utilise the best available tools for elements such as analytics, newsletters and A/B tests; there’s also the ability to connect with a contemporary headless CMS, creating original omnichannel content that is easily distributed across platforms.
It’s little wonder that, in 2023, people have started to take notice. Indeed, GlobeNewsWire report that the headless commerce market is set to grow with a “magnificent” CAGR in the years leading to 2028. Multinational brands – Nike, Victoria Beckham Beauty, Staples and Chilly’s among them – have already adopted headless site architecture, with more companies joining them every day.
This leads some to ask the experts at Tinloof if headless commerce is only appropriate for enterprise giants of the online shopping world; the answer, they say, is a firm ‘no.’
Headless architecture is well-suited to brands of any size, and aligns with the business goals of ambitious organisations looking to streamline their UX and future-proof their operations. For instance, Velobici and LAK Gallery have both implemented a headless system, achieving rapid and frankly impressive results.
Speaking of Tinloof’s approach to headless commerce systems, co-founder Omar had this to say:
“Our Shopify clients cannot afford a plus for a minus. They need to have fast ecommerce solutions that easily manage content, adhere to SEO best practices, integrate with the tools of their choice, and reflect their branding in the UI. A headless commerce architecture enables them to reach this objective. By combining Shopify with Sanity and Remix, we have empowered our clients to achieve this like never before.”
Tinloof is a leading design and development agency that creates unbeatable ecommerce websites, web applications and mobile apps. Tinloof creates quality websites with unparalleled performance, usability and accessibility, specialising in headless commerce and Shopify.
For more information, please contact:
Name: Omar Benseddik
Company Name: The Brains
Contact Person: Media Relations
Email: Send Email
Phone: 0330 470 1961
Country: United Kingdom