The global redispersible polymer powder market is projected to grow from USD 2.0 billion in 2020 to USD 2.8 billion by 2025, at a CAGR of 6.8% from 2020 to 2025, owing to increasing demand from the construction end-use industry, especially for residential construction. Increased spending on repair and maintenance in this industry is also driving the market. The recovering construction end-use industry in Europe and the increasing importance of green buildings are expected to provide high growth opportunities for the redispersible polymer powder market.
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An acrylic-based powder called VAE redispersible polymer powder is used to increase the impact resistance and adhesion of dry-mix mortars and plasters. It is a typical ingredient in screeds, dry-mix mortars, and plasters as well as tile adhesives. Cement-based mortars and plasters can be made more elastic, adherent, cohesive, and workable by adding VAE redispersible polymer powder to them. Moreover, it aids in avoiding mortar or plaster layer bridging and shrinkage fractures. The market for VAE redispersible polymer powder is anticipated to rise in response to the increasing need for high-performance mortars and plasters in a variety of construction applications. Also, elements like the construction industry’s rapid expansion, increased need for materials that are waterproof and crack-resistant, and expanding interest in green building materials are anticipated to drive during the forecast period.
The expanding use of these powders in the construction industry for waterproofing and crack-resistant tiling and flooring is what is driving the expansion of the redispersible polymer powder market’s application segment for tiles and flooring. The need for high-performance, simple-to-install, and low-maintenance ceramic tiles and flooring is also boosting this market’s expansion. Another factor boosting the development of this market is the expanding trend of upgrading and renovating existing structures and infrastructure. The development of this market is also projected to be aided by the growing use of redispersible polymer powders in the manufacture of cementitious tile adhesives and self-leveling compounds.
The major players in the redispersible polymer powder market include Wacker Chemie AG (Germany), Dow Inc. (US), BASF SE (Germany), Celanese Corporation (US), Acquos Pty Ltd. (Australia), Synthomer plc (UK), Ashland Global Holdings Inc. (US), Japan Coating Resin Corporation (Japan), Bosson (Beijing) Chemical Co., Ltd. (China), Dairen Chemical Corporation (Taiwan), and Organik Kimya (Turkey). These players have adopted the strategies of acquisitions, expansions, and product launches to strengthen their position in the redispersible polymer powder market.
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Wacker Chemie AG (Germany), is the leading player in the global redispersible polymer powder market. In March 2020, Wacker Chemie AG launched its first renewables-based dispersible polymer powder for construction applications. A new product line of polymeric binders based on renewable raw materials, such as bio-based acetic acid, was added to the company’s redispersible polymer powder products portfolio under the brand name VINNECO. The new redispersible polymer powder VINNECO 5044 N is mainly suitable for producing construction materials, such as waterproofing membranes or dry-mix mortars for external thermal insulation composite systems (ETICS). The product launch will help the company to cater to the growing demand for sustainable and eco-friendly products from the construction industry, owing to the rising trend of ecological and sustainable building construction around the world.
Another important player in the global redispersible polymer powder market is Celanese Corporation (US). In April 2019, Celanese Corporation completed the acquisition of Nouryon’s redispersible polymer powders business, offered under the Elotex brand. With the acquisition, Celanese takes ownership of Nouryon’s global production facilities for redispersible polymer powders across Europe and Asia. Elotex has production facilities in various locations, including Frankfurt (Germany), Geleen (Netherlands), Moosleerau (Switzerland), and Shanghai (China). Celanese Corporation will integrate the Elotex product portfolio and production facilities into its global vinyl acetate ethylene (VAE) emulsions business to enhance its customer base for redispersible polymer powder in Europe and Asia Pacific.
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