The global Web Content Management Market size to grow from USD 6.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period. Various factors such as customer shift towards video-based content across the Over-The-Top (OTT) platform, and adoption of AR and VR to enable companies to modify website content are expected to drive the demand for WCM solutions and services.
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The cloud segment to grow at a higher CAGR during the forecast period
The WCM market by deployment mode has been segmented into on-premises and cloud. The cloud segment is expected to grow at a rapid pace during the forecast period. The high CAGR of the cloud segment can be attributed to the availability of easy deployment options and minimal requirements of capital and time. These factors are supporting the current lockdown scenario of COVID-19 as social distancing, and online purchasing of goods hit the industry and are expected to drive the adoption of cloud-based WCM solutions and services. Highly secure data encryption and complete data visibility and enhanced control over data in terms of location and the real-time availability of data for extracting insights are responsible for the higher adoption of on-premises-based WCM solutions and services.
The services segment to grow at a higher CAGR during the forecast period
The WCM market is segmented on the basis of components into solutions and services. The services segment is expected to grow at a higher CAGR during the forecast period. This growth is attributed to the growing digitalization and increasing customer shift toward online purchases, which have made it difficult for companies to cope with the ever-increasing volumes of customer data and extract actionable real-time insights from the data during the pandemic.
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WCM is a system that creates, stores, manages, and publishes web page content in the form of texts, audios, graphics, and videos, among others. WCM solutions also organize, index, or uniquely present data for specific site visitors. Moreover, these solutions simplify and optimize procedures involved in web content production and help in utilizing content for enhancing organizational efficiency and customer relations, thereby prompting businesses to adopt the solutions. They help reduce the cost of the creation and management of huge web-based content, as they require little IT support. Companies also gain a higher return on their investments with the help of WCM, as it can eliminate redundant content-generation activities and quickly deliver specific personalized user experiences to customers for benefiting from elevated customer engagement.
Unique Features in the Web Content Management Market
Headless and decoupled architectures have been adopted by several WCM solutions, enabling businesses to divide the frontend presentation layer from the content management backend. Content can be delivered through a variety of digital platforms and devices because to this flexibility.
Content managers can customise user experiences according to demographics, behaviour, and preferences with the use of sophisticated personalization technologies. Delivering information that is specifically targeted to users increases their engagement and boosts the overall efficacy of digital marketing campaigns.
WCM platforms frequently facilitate multichannel publication, allowing businesses to easily distribute content via social media, mobile apps, websites, and other digital platforms. This guarantees a unified and consistent brand experience.
Editing and content production procedures are made easier by robust collaborative features. To expedite content production and guarantee quality, WCM systems frequently incorporate collaborative tools, version control, and approval procedures.
Content in the form ofA more modular and scalable method of content management is offered by service models. This keeps a centralised content repository intact while enabling organisations to use material across many platforms and apps.
Major Highlights of the Web Content Management Market
Notable developments include the emergence of headless content management systems (CMS). In order to provide greater flexibility in content distribution across several channels, organisations are using headless architectures more frequently. This is done by separating the processes of content generation and delivery.
WCM solutions place a strong emphasis on providing omnichannel experiences that flow seamlessly. To guarantee a consistent brand experience, this involves the capacity to produce and manage content across social media, mobile apps, websites, and other digital touchpoints.
Organisations can now provide customised content to individual users based on their tastes, behaviour, and demographics thanks to the growing emphasis on personalization features. This leads to better customer experiences and increases user engagement.
The increasing emphasis on personalization features has enabled organisations to offer tailored material to specific individuals based on their preferences, actions, and demographics. Better customer experiences and higher levels of user engagement result from this.
Notable is the way in which machine learning (ML) and artificial intelligence (AI) are combined. By utilising these technologies, WCM systems can improve the efficacy and strategy of content by automatically labelling information, making recommendations, and gaining insights about user behaviour.
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Top Key Companies in the Web Content Management Market
Some of the key players operating in the WCM market include Adobe (US), Microsoft (US), Oracle (US), OpenText (Canada), RWS (UK), Progress (US), Upland Software (US), RWS (UK), HubSpot (US), HCL (India), e-Spirit (US), Sitecore (US), Kentico (Czech Republic), Frankly Media (US), Duda (US), Agility (Canada), GX Software (Netherlands), Solodev (US), Siteglide (UK), Amplience (England), Contentful (Germany), Contentstack (US), Storyblok (Austria), Brandcast (US), Webflow (US), Bynder (Netherlands), Docsie (Canada), GraphCMS (Germany) Pantheon (US), and Strapi (France). These WCM vendors have adopted various organic and inorganic strategies to sustain their positions and increase their market shares in the global WCM market.
Adobe was founded in 1982 and is headquartered in California, US. Adobe is a provider of digital media software services. The company was founded in 1982 and is headquartered in California, US. It offers various products and services, which are utilized by professionals, marketers, knowledge workers, students, application developers, and enterprises. These products and services help enterprises manage, deliver, measure, and optimize business operations. Adobe offers a line of products and services used by creative professionals, including photographers, video editors, designers, and developers; communicators including content creators, students, marketers, and knowledge workers; businesses of all sizes; and consumers for creating, managing, delivering, measuring, optimizing, engaging and transacting with compelling content and experiences across personal computers, devices, and media. The company also offers license products through its websites and application stores. It provides products through the SaaS model, managed service model, and pay-per-use model. It provides an Adobe Experience Platform to its clients. The platform enables them to generate better customer insights. Adobe offers Adobe Experience Manager (AEM) by one of the globally renowned content management suites. The company distributes its products and services through a network of distributors, which includes VARs, SIs, Independent Software Vendors (ISVs), and OEMs. It has operations in various regions, which include North America, Europe, APAC, and MEA.
Microsoft was founded in 1975 and is headquartered in Washington, US. The company develops software, services, devices, and solutions to compete in the era of the intelligent cloud and intelligent edge. With the increase in investments in the mix-reality cloud, Microsoft enables its customers to digitalize their business processes. The company’s offerings include cloud-based solutions that provide customers with software, platforms, and content. Its product offerings include Operating Systems (OS), cross-device productivity applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. Microsoft’s platforms and tools help drive the productivity of small businesses, the competitiveness of large businesses, and the efficiency of the public sector. The company works on three pillars: privacy, cybersecurity, and responsible AI, to provide tools and frameworks for its customers to encourage policy change. It caters to a wide range of verticals, including finance and insurance, manufacturing and retail, energy and utilities, media and entertainment, public sector, healthcare, and IT and telecommunications. It has a presence in more than 190 countries across North America, APAC, Latin America, MEA, and Europe. In WCM market, Microsoft offers Microsoft SharePoint that provides capabilities that empower individuals, teams, and organizations to intelligently and securely discover, share, and collaborate to interact with and manage growing volumes of content.
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