Public relations, or PR, was traditionally leveraged by businesses and public figures alike to handle media, spearhead the launch of new brands and see to the effective management of corporate or personal image; however, the increasingly prevalent role of the Internet within the day to day lives of individuals—and the continually expanding list of tools and resources that the World Wide Web provides—has led to a shift in the definition of PR. In fact, according to an article posted by PRNews, the use of the Internet has been integrated into the PR field in a way that has created online PR—something that Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., asserts that all business owners need to embrace to be successful in today’s world. Here, Clark responds to the article with tips for developing and executing online PR efforts.
The article explains that content is key when engaging in online PR campaigns: “Online PR tactics rely on the engagement levels of the content. The content requires a solid plan to account for frequency, resources, engagement and metrics or measurement. It is useful for a PR Pro to create a weekly content plan, complete with types, frequency and destinations.” The article goes on to share the types of content that online PR strategies need to draft in order to be as effective as possible, which include press releases, blog posts, webcasts, webinars, podcasts, articles, interviews, presentations and white papers. Clark adds that social media and website content are also among the most important online assets that business owners can leverage when creating and supporting their brand.
“Because of the way in which the use of the Internet has evolved, online PR and marketing are, in many ways, quite similar, although there are still some differences between the fields,” comments Clark. “What remains constant throughout both of the industries is that there is a high need for quality content. You see, when you engage in online PR or marketing for your brand you are creating an image for your company. Whether you are updating your Facebook page, sending out press releases, writing a blog post or creating Web content, you are establishing online assets that are going to represent your brand 24 hours per day, seven days per week. You can see, then, why it is so important to create content that is polished and reflects the values and mission of your brand effectively.”
Clark asserts that the best thing that business owners can do in terms of establishing a positive, accurate brand message through online PR and marketing tactics is to bring in the professionals. The content that is released must be polished and well-written, Clark states, and most business owners do not have the time to create such content—or the margins to hire an in-house writer. As such, partnering with a professional writing company, like Grammar Chic, Inc., is the best way for these entrepreneurs to keep their marketing message polished and their online PR tactics on point.
“The team at Grammar Chic has worked extensively on online PR and marketing content, and we have partnered with business owners, marketing professionals and other industry leaders from a wide range of fields,” comments Clark. “The value of such a partnership has allowed our clients to achieve their marketing and PR goals in an affordable and effective manner.”
Professionals who are interested in such a partnership, or in learning more about online PR content, are encouraged to call Grammar Chic, Inc. at (803) 831-7444 or email email@example.com to learn more about the company’s professional writing services.
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic’s team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Address:3499 Fallowbrook Forest
Country: United States
iframes are not supported by your browser.