As eCommerce Booms, Liquidation Industry Sees Change

Newly-launched inventory liquidation website, Going, is fighting for its share of South Africa’s R13 Billion in excess inventory sales market.

For a long time, retailers, wholesalers, and manufacturers have had troubled with excess stock, returned inventory and outdated products. They take up valuable warehouse and shelf space that could be used to stockpile current items and represent better revenue.

In South Africa, retailers have traditionally called on local traders or auctioneers to help dispose of the excess, but now that it is changing with more warehouse operations going online. Paul Greenberg, Chairman of newly launched clearance marketplace,, these traditional means of disposing of such stock leaves a lot to be desired.

Web-based liquidation services, such as Going, offer a nationwide pool of potential buyers looking for good deals and providing retailers with revenue from the outdated products. Going’s buyer base is growing rapidly since it was launched together with black empowerment group Amabubesi in early August.

Greenburg, who founded Australia’s largest online trailer, said that the web-based liquidation site also gives manufacturers new outlets for their surplus goods. In addition, there’s not a company in the market that has the ability to reach millions of small retailers, so online liquidation platforms can also benefit those independant retailers, giving them access to a wider variety of merchandise.


Zennetsolutions ( offers director-focused liquidations and help and support trhoughout the liquidation process, whether forced through a court ruling or voluntarily started. Visit the website or call the directors hotline at 0800-612-94-78 today to learn more about business liquidation and the easiest solutions for your business.

Distributed by Iterate LLC

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