Andy Bellatti, a well-known writer for marketing Coca Cola products, wrote in his excellent post on Coke’s “Cap the Tap” program, the initiative instructs restaurant servers to hard sell “profitable Coca-Cola beverages” to diners, and when patrons request simple tap water, encourage them to drink bottled water instead with fabricated facts about their benefits.
Those goals directly go against the goals of the First Lady of the United States Michelle Obama and the Partnership for a Healthier America (PHA) for their “Drink Up” water consumption campaign, which encourages everyone to drink more water, both tap and bottled. It’s such a large campaign that the “Drink Up” logo will be carried on hundreds of millions of products, ranging from bottled water to reusable bottles and public taps within the next year.
Fortunately, those who are against the Cap the Tap campaign and in favor of drinking from the healthier tap water are not at a complete loss. Many laws throughout the U.S. mandate that while restaurants can serve bottled water, they must also offer tap water free-of-charge to their patrons that request it.
Hint Water (http://www.drinkhint.com/our-story) provides the best tasting natural water with no added preservatives, colors or sugars to make drinking water the most go-to option for young kids and teens who may be more apt to choosing unhealthy, sugary drinks. For more information about natural fruit flavored water and how it naturally flavors water with only the purest of fruits, visit the website today to learn more.
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Company Name: DrinkHint.com
Contact Person: Benjamin Wrights
City: San Francisco
Country: United States