The new billboard signs will be fixed atop a pair of 17-story office towers that developer Ryan Cos. is planning to build for the San Francisco-based bank as part of a $400 million development across the street from the stadium site.
“We’ve reached an agreement in principle to allow limited rooftop signage next to the new stadium,” Vikings spokesman Lester Bagley said Saturday. “We’ve been working toward a resolution over the past several days.”
The Vikings previously had opposed the pair of 56-foot square signs bearing Wells Fargo’s logo included in the Ryan Cos. developed proposal, saying the signs could limit the price of the new stadium’s naming rights, and thus hurting their promotions, advertisements and sponsorships.
The signs will be visible in aerial shots of the new stadium during televised game broadcasts. Vikings spokesman Lester Bagley said last week that the limited size of the signs and the desire to see the new stadium built was what changed the heart of the team to allow the signs to be placed.
Wells Fargo had previously indicated that it might back out of the signage project it if it were not allowed to place its signage where they had planned. A spokeswoman for Wells Fargo said the bank is pleased with the Vikings’ concessions and plan to not continue forward with fighting the signs.
Peggy Gun added that the signs are a reasonable request given that the two office towers represent a roughly $300 million investment on the part of Wells Fargo for the new stadium.
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