Montalvo Spirits, Inc. Hires Another Industry Veteran to Be Chief Operating Officer and Help Drive Sales

MOORPARK, CA – Montalvo Spirits, Inc. (OTCBB: TQLA) (“Montalvo” or, the “Company”), producers of award-winning brand Montalvo Tequila, today announced a partnership with Beacon Beverage Imports, a well respected and recognized name in the beverage industry.

In announcing the collaboration, Montalvo named Dave Stringfellow, owner of Beacon Beverage Imports headquartered in Southlake, Texas, as its Chief Operating Officer. An industry veteran, Stringfellow has become a well-respected name in the industry while working for large corporations as well as individual brands. Mr. Stringfellow began his career with the E&J Gallo Winery in California before moving on to Heublein Spirits, (Diageo) serving as the National Sales Manager for a Heublein Spirits Division. Additionally, he held the position of National Sales Manager for Sazerac and also for Sammy Hagar’s Tequila label, Cabo Wabo, as it became a multi-million dollar corporation. While a great deal of his career has been spent in sales and working with distributors across the country, Mr. Stringfellow has also held the position of VP/General Manager of the US Control States for Heublein Spirits, IDV and UDV prior to becoming Diageo. It was in this capacity where he gained invaluable experience with industry logistics as well as managing the functions of marketing and finance.
“Montalvo Tequila’s sales and reach continues to grow,” said Alex Viecco, Chief Executive Officer of Montalvo Spirits, Inc. “Partnering with Mr. Stringfellow and Beacon Beverage Imports is the right move at the right time for Montalvo. It just makes sense.” Mr. Viecco continued, “We look forward to working with someone who has so much experience, credibility and a clear vision of where he wants to help take Montalvo as we rapidly expand.”

Added Daniel P. Cahill, Director of Sales for Montalvo Spirits, Inc., “As Montalvo continues to grow, we know that Mr. Stringfellow will offer the most effective methods when it comes to launching in, not only new markets, but the right markets. He also knows how to effectively brand products in a cost-effective way. We couldn’t be happier to be working with Dave and are certainly excited about our future together.”

Beacon Beverage Imports represents several brands across several categories including Rums, Bourbons, Tequila, ready to drink cocktails, and a number of highly sought after imported brands. In addition to helping Cabo Wabo become one of the most recognized Tequila’s in the industry, Stringfellow himself has worked with notable brands such as Jose Cuervo, 1800, Herradura, El Jimador and Casa 1921.

“We have long known that Montalvo is one of the best tequilas on the market and are ecstatic to have it join the select brands Beacon Beverage Imports represents,” Stringfellow said. “Montalvo is certainly a winner and we will continue to market this great product aggressively. We expect to continue to grow for years to come. I’m really looking forward to being a part of this partnership. It’s a win-win for everyone.”

Montalvo Spirits, Inc. develops, markets and distributes premium alcoholic beverages, with its initial offering being the award-winning Montalvo Tequila. The Company plans to focus on artisanal spirit brands with a tradition of excellence and quality. Montalvo Spirits, Inc. continues to grow rapidly. Earlier this month, it announced a partnership with Fox Sports San Diego, the city’s first and only regional sports network.

Montalvo Spirits, Inc. now has deep-seated roots in San Diego, teaming with the San Diego Padres in April to bring Montalvo Tequila into Petco Park, with elements including “The Rail presented by Montalvo Tequila” and the Montalvo Tequila Bar on the rooftop of the Western Metal Supply Co. building. The Rail presented by Montalvo Tequila offers fans the opportunity to sit on the rail of the iconic Western Metal Supply co. building in left field, with a view overlooking Petco Park. The bar-rail experience features exclusive in-seat waiter service.

About Montalvo Spirits, Inc.

Montalvo Spirits, Inc. develops, markets and distributes premium alcoholic beverages, with its initial offering being the award-winning Montalvo Tequila. The Company plans to focus on artisanal spirit brands with a tradition of excellence and quality.

Additional information concerning the Company is available on the Company’s website:

Forward Looking Statements:

Statements in this document contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on many assumptions and estimates and are not guarantees of future performance. These statements may involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Montalvo Spirits, Inc. to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Montalvo assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as “Risk Factors” in our filings with the Securities and Exchange Commission (“SEC”). There may be other factors not mentioned above or included in the Company’s SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by securities laws.

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Montalvo Spirits, Inc.

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