TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

July 17, 2015 – Boca Raton, FL – The Chief Executive Officer of TLC Marketing North America & Italy, Mike Scalera, opens his comments during the interview with the observation, “Everything about our business is focused on establishing a strong emotional connection between our clients’ brands and consumers. We start with the demographics of the target consumer, and use a great deal of research to determine their interests. This research is turned into actionable reward strategies and campaigns that drive individuals to be more engaged and loyal to that brand”. Tune in to watch the TLC Marketing segment airing on Bloomberg Television as sponsored programming on July 18, 2015 at 6:30pm ET. Check your local listings for airtimes.

Mark Johnson, industry expert and CEO of Loyalty 360, adds, “It is very important today for brands to connect with their customers on an emotional level. It’s hard to attain, but once you have that connection, you have a strong relationship.”

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. The company brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, thus creating a strong emotional connection between people and a brand. Rewarding interactions including in-store purchases, social media and mobile app engagement helps build brand fans while delivering measurable ROI.

The company recently won the prestigious International Forum Design Award, Best Promotional Campaign in the NC Awards, Gold & Silver in the IPM Awards and is a RAR+ Recommended Agency.

Paul Lazarus, Agency Director for TLC Marketing US provides the insight, “Cutting prices, coupons and traditional ways of driving sales volume do not create long-term relationships. We buy brands because of how they make us feel, not just for the needs they meet.”

Concluding the interview, Scalera notes, “We bridge the gap between mere advertising and the goal of actually relating to consumers. That is the essence of creating long-term value in a brand.”

The Vice President of Programming of Corporate Review, JL Haber, notes, “We focus on finding and educating our viewers on companies with innovative approaches and cutting-edge solutions to everyday business problems. Certainly, nothing is more important than the effective marketing insights that TLC Marketing brings to the table.” Tune in to watch the TLC Marketing segment airing on Bloomberg Television as sponsored programming on July 18, 2015 at 6:30pm ET. Check your local listings for airtimes.

About Corporate Review

Corporate Review is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, Corporate Review continues to be the premier and targeted outlet for the latest business and health stories. Corporate Review airs on cable networks to over 100 million potential television households.

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