Russia Professional Hair Care Market to Reach $426.2 Million by 2020

Hair coloring is the most preferred service in salons. Hair coloring category comprises the largest segment in professional hair care product market in Russia with more than half of the market share.

The Report “Russia Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 – 2020)”, according to a recent study from IndustryARC Professional Hair Care Product market of Russia is estimated to grow at a CAGR of 4.1% to reach $426.2 Million by 2020

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Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. Global professional hair care product market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling.

Median age of the population in Russia was 38.9 years in 2014 and is 74% urbanized. 19% of the hair care salons in Russia fall under organized category. Women comprise 53% of the total population in Russia.Males in the age group of 25-39 and females in the age group of 25-34 are the most frequent salon visitors form the largest segments in Russian population. Russian middle class group are the major customer’s in cosmetic industry due to their social practices and beliefs.

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Increasing awareness and growing concerns about self-image and desire to look stylish have made Russian men more beauty conscious, adopting a daily grooming regimen as part of their lifestyle. On the other hand, unfavorable macro-economic conditions and rising inflation, household purchasing power is impacted refraining spending on discretionary services such as personal grooming services. Low Tier salons and customers are opting for consumer care brands for back bar services affecting sales of professional hair care products.

Hair coloring is the most preferred service in salons. Hair coloring category comprises the largest segment in professional hair care product market in Russia with more than half of the market share. Advent of social media, blogging & growing consumer awareness is stimulating the growth of chemicals free hair colors such as vegetable colors. Perming and straightening services are offered mostly in luxury salons in major cities of Russia and not offered in economic salons. Shampoos and conditioners laced with fewer chemicals are in demand. This trend is poised to result in strong sales of natural or low chemical ingredient containing products. Growing celebrity fashion trends is a major influencer to drive the demand for styling services at salons.

Following are the top 5 Companies offering professional hair care products in Russia:

  • L’Oreal Group
  • Unicosmetic LLC
  • Procter & Gamble Co.
  • Henkel Ag & Co. KGaA
  • Keune Haircosmetic

L’Oreal Group with its brands L’Oreal Professionnel, Kerastase, Redken and Matrix is the leading player in the Professional hair care market of Russia in 2014.

The market is highly oligopolistic with top four companies accounting for around 70% of the total market. Major professional hair care product companies in Russia are following multi-distribution channel adopting direct distribution to premium salons and distributors to reach neighborhood salons in the country.

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