Haier Joins Plated and MasterCard for Nationwide Tour

New Appliance Introductions Highlight Haier’s Small Space Focus

WAYNE, NJ – Aug 31, 2015 – Haier America joins Plated (Plated.com) on a nine-city tour, bringing a multi-sensory, culinary dining experience to consumers across the U.S. A customized Airstream will be fully equipped with recently introduced Haier small space appliances as part of the tour, which is called Road To Discovery. The partnership between MasterPass by MasterCard, Plated and Haier America is designed to build awareness of the innovative cook-at-home dinner delivery service while also introducing consumers to Haier’s whole-home solutions for modern living.

“The Plated tour and customized Airstream are a great way to showcase our small space living kitchen appliances,” said James Liess, director of marketing & communications, Haier America. “Haier offers unique appliance solutions for smaller kitchens whether in urban city centers, older suburban homes or in specialty applications, as seen with the Plated tour.”

Haier products featured include:

• 24″ Electric Radiant Cooktop HCC2320AES (Features brushed stainless steel trim, smooth ceramic glass cooking surface and heavy-duty metal knobs)

• 5.4 Cubic Foot Built-In Dual Drawer Refrigerator DD400RS (Features LED lighting, soft-close door and stainless-steel interior)

Led by Le Cordon Bleu trained chef Elana Karp, the culinary team will bring to life Plated’s at-home cooking experience. The Road To Discovery tour began in San Francisco on August 22, 2015, and connects Plated chefs and partners with consumers to educate them about what goes into creating their meals each week.

The nine-city tour includes:

• San Francisco (8/22–8/23)
• Los Angeles (8/27–8/29)
• Dallas (9/5–9/6)
• Austin (9/12–9/13)
• Miami (9/19–9/20)
• Chicago (9/26–9/27)
• Washington, D.C. (10/3–10/4)
• Boston (10/10–10/11)
• New York (10/16–10/18)

For more information and to follow the tour across the country, visit roadtodiscovery.plated.com

About Plated

Launched in June 2012, Plated is a national, cook-at-home dinner delivery service, making the aspiration of cooking and eating sustainable, locally sourced food a reality for busy Americans. Each week, consumers choose from an innovative menu of 11 recipes and desserts, with options for vegetarians and meat and seafood lovers, delivering all of the fresh, pre-portioned ingredients needed to cook chef-designed recipes at home. Plated is headquartered in New York City with four regional fulfillment centers in New York, Illinois, California and Florida.

For more information, please visit plated.com and foodwiththought.plated.com

About Haier America

Haier America, headquartered in Wayne, New Jersey, is a subsidiary of Haier Group, the world’s #1 major appliances brand by volume as ranked by Euromonitor International 2014, and a global leader in consumer electronics. Haier employs more than 60,000 people worldwide and distributes products in more than 100 countries and regions. Global revenues for Haier Group reached $32.6 billion in 2014.

For more information, visit www.haier.com or connect at www.facebook.com/Haieramerica and Twitter @haieramerica

Full News Story: http://pressreleasejet.com/newsreleases/2015/haier-joins-plated-and-mastercard-for-nationwide-tour/

Distributed by Press Release Jet

Media Contact
Company Name: Haier America
Contact Person: James Liess
Email: jliess@haieramerica.com
Country: United States
Website: http://www.haier.com