SCTDA launches ‘Marhabtain’ initiative to advance visitor experience and capabilities of hospitality industry in Sharjah

Held at Hilton Sharjah Hotel, professionals from 15 different hotels actively participated along with 36 members from other divisions in Sharjah.

Sharjah, UAE – August 31, 2015 – SCTDA is pleased to launch Marhabtain’ initiative with an accredited title of “YOU@SHARJAH”. Aiming to accomplish one of the four pillars of the Sharjah Tourism Vision 2021 – SCTDA offered a three-day training session to enhance efficiencies through collaborative action and promote Sharjah as a destination with world class tourism facilities and capabilities.

Held at Hilton Sharjah Hotel, professionals from 15 different hotels actively participated along with 36 members from other divisions in Sharjah – bookings, reception and customer services as well as independent tour operators also attended the training course.

Led by high-end professionals of hospitality and tourism industry, the course emphasised on a variety of essential areas, including corporate etiquettes, effective communication, quality assurance, anger management and tackling with situations concerning hotel guests.

The course shed light on two main aspects; ways to promote Sharjah as one of the best family destinations and how to showcase the potential of tourism, leisure, culture and entertainment. Participants were given a complimentary tour during which they visited a number of heritage and tourism landmarks in Sharjah.

“The ‘Marhabtain’ initiative includes a set of internationally accredited training programmes designed to improve the human capabilities in the tourism sector with the objective of achieving the Sharjah Tourism Vision 2021 which aims to welcome over 10 million visitors by 2021,” says HE Mohamed Ali Al Noman, Chairman of the Sharjah Commerce and Tourism Development Authority.

Marhabtain initiative will unite the efforts of partners in the government and private sector in developing innovative packages and programmes to improve the tourism infrastructure and create new tourism projects in the emirate.

About Sharjah:

A multi-destination in one, Sharjah is a modern metropolis with an incredible coastline, offering extraordinary landscapes, serene beaches, uniquely built man-made lagoons, sophisticated architecture and fascinating attractions for you to explore more about Sharjah.

With a number of commutation options to travel across the city, you’ll never fall short of options on things to do in Sharjah. The city offers a rich combination of Sharjah museums, historic landmarks, and nature reserves for you to enjoy holiday in Sharjah.

With a unique mix of multi-culturism and local traditions, Sharjah offers a perfect blend for leisure and business alike. From high-end shopping centres to entertainment and sporting activities the city appeals to all tastes.

About SCTDA:

Established in 1996, SCTDA is committed to promoting the commerce and tourism activities in Sharjah through a variety of events, festivals, sports activities and issuances at local, regional and international level.

In collaboration with the concerned private and government sectors, SCTDA serves the stakeholders a variety of world class services, and exerts considerable effort in order to grow commerce and tourism in Sharjah. As a preferred tourist destination, the Authority uses all conceivable means to raise public awareness about Sharjah and its unique features.

For more information on Sharjah Tourism, feel free to contact us: 800 80000 or drop us a mail at You can also fill in the form for any inquiry; we’ll be more than happy to assist you!


Media Contact
Company Name: Sharjah Commerce & Tourism Development Authority (SCTDA)
Contact Person: Mohammed Alaisah
Phone: 800 80000
Address:Buheira Corniche Road
City: Sharjah
Country: United Arab Emirates